Experience the breathtaking trend that’s taking over Instagram: flying dress photoshoots. Originally popularized on the stunning Greek island of Santorini, these photos feature flowing dresses against the backdrop of picturesque white buildings and the crystal blue sea. But now, you can find this trend in other travel destinations like Hawaii, Dubai, and Jamaica.
The demand for these photoshoots is skyrocketing, with businesses catering exclusively to this unique experience. Stacey Williams, a talented photographer based in Oahu, Hawaii, has built her business around this trend since April 2021. She offers 12 to 15 photoshoots per month, with prices starting at $800 (£622) plus tax. Clients, ranging in age from 30 to 50 and coming from all over the world, are even booking slots as far ahead as June 2024. The enthusiasm for flying dress photos seems to have no bounds.
These empowering photoshoots are often booked for milestone birthdays, anniversaries, and to celebrate significant life events. While many clients are in pursuit of a beautiful image for their social media or to hang on their walls, most importantly, they do it for the experience. It’s about feeling empowered and celebrating personal achievements. The magic of these photos lies in how they make individuals forget their insecurities and embrace their beauty.
Stacey, who provides the dresses and assists with planning the photoshoot, including location, transportation, makeup artists, and even drone footage, initially just wanted her own red flying dress for her travels. But after realizing the incredible impact it had on her, she decided to offer this experience to women around the world.
Flying dress photoshoots are not only visually stunning but also come at a price. With rates starting from €550 (£477) per hour per person, this trend has become a lucrative business. Clients often add on additional services like transportation, makeup, hair styling, and multiple dress options. A full package can cost around €1,500 (£1,302). According to Bloomberg Línea, a business specializing in these Instagrammable holiday photos can make over a quarter-million pounds (£388,465) in just four months.
The popularity of flying dress photoshoots has even drawn travelers specifically for this unique experience. One company in Jamaica, HerDressJamaica, handles no less than 30 shoots per month. Clients come from all over, spending days just for their flying dress photoshoot. With prices ranging from £271 to £349 per hour per person, they can choose from five different photographers, and all the details, including dress, hair, and makeup, are taken care of.
This trend is not limited to regular folks; even celebrities are captivated by it. Country singer Jessie James Decker and her daughter Vivianne Rose got in on the action, twinning in matching silk fuchsia gowns during their holiday in Santorini. Their flying dress photoshoot was a stunning moment, with their 10ft long trains flowing in the wind against the backdrop of the Mediterranean Sea.
So, whether you’re celebrating a milestone, looking for an empowering experience, or just want a breathtaking photo to share with the world, a flying dress photoshoot is a must-try. It’s a chance to feel like a model, embrace your beauty, and capture unforgettable moments in the most picturesque locations around the world.
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