Japanese TikTok creator Natuecoco is widely recognized as the pioneer of the viral NPC streaming trend. Starting this unique form of livestreaming in 2021, Natuecoco draws inspiration from cosplay and art, making her streams an “experiment” to gauge people’s reactions to different actions. The livestreams, where she repeats catchphrases and robotic movements similar to non-player characters (NPCs) in video games, have captivated a global audience, with over 9,700 viewers tuning in from around the world.
Natuecoco’s streams have sparked a trend, with other TikTokers like Pinkydoll and Cherry Crush joining in and gaining large followings. However, for Natuecoco, NPC livestreaming is not just about gaining popularity but also about understanding human behavior. She wishes to stimulate her audience and observe their reactions to diverse motions, creating a bridge of communication through these interactions.
Natuecoco’s persona is inspired by art, video games, and cosplay. With doll-like features, blushed cheeks, colored-contact eyes, and her signature cat ears and wig, she creates an otherworldly setting in her videos. The background, with gauzy curtains, fairy lights, and ethereal plants, adds to the mysterious allure. Natuecoco’s cosplay hobby is evident in her choice of cat ears, a nod to the surreal cosplay culture in Japan.
Viewers often compare Natuecoco’s appearance to that of an AI character or NPC in a video game. She embraces this perception, infusing her movements with a robotic yet larger-than-life animation. Natuecoco considers NPCs in video games as works of art, similar to statues in a museum. By interpreting viewers’ reactions in real-time, she gains insights and experiences similar to observing a piece of art from different angles. Each movement or action elicits various interpretations, highlighting the diversity of human perception and response.
While some TikTokers embrace NPC streaming for financial reasons, Natuecoco sees it as a “thought experiment” about human connection. Intrigued by the bizarre ideas viewers came up with about her persona, she used different movements and phrases to gauge audience responses. The fact that people interpreted the same actions differently fascinated her. Natuecoco likens herself to a piece of art in a museum, where viewers can appreciate and interpret it without prior knowledge, thus deepening their connection with her streams.
Natuecoco’s videos aim to evoke curiosity, leaving room for viewers to interpret and explore their meanings. This foundational aspect of the performance strengthens the bond between Natuecoco and her audience. Although unsure about the future of NPC streaming due to the broad spectrum of viewer responses, Natuecoco believes its viral popularity indicates the success of her experiment. NPC streaming has become an integral part of culture, establishing a genre of communication that allows people to engage and connect on a unique level.
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