Haribo has issued a warning that interference by ministers is affecting the UK’s consumption of sweets and chocolates, as supermarkets are required to conceal them. In its financial documents, the company revealed a record sales figure of £218m last year, an increase of £32m from 2021. However, the managing director, Jon Hughes, cautioned that shoppers are cutting back overall on confectionery. Government restrictions on the display of high-fat, salt, and sugar (HFSS) food and drink, along with higher prices and the rising cost of living, were cited as factors contributing to the decline in volume for the industry.
Last year, supermarkets were mandated to relocate sweets and other HFSS products to less prominent areas of their stores as part of a government crackdown on obesity through the regulation of junk food advertising. Haribo reported no growth in the consumption of sweets in the UK and a 3.2% decrease in chocolate volumes. However, the value of combined sales for sweets and chocolates increased by 3% due to higher prices.
In addition to regulatory concerns and price hikes, consumer worries about “shrinkflation” are influencing their choices. According to Barclays, 80% of shoppers are now concerned about shrinkflation, where products decrease in size while prices remain the same or increase. Biscuits, chocolates, snack bars, and crisps are among the food and drink categories most commonly affected. The bank’s report indicated that in June, 70% of shoppers had observed instances of shrinkflation, up from 65% in May.
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