INQUIRER.net executives were engaged in an enlightening session as Aaron Casanova and Aliya Itzkowitz shared their insights on the Google News Initiative Digital Revenue Launchpad. This program, a collaboration between Google and FT Strategies, aims to empower publishers in Southeast Asia with the knowledge and skills to strengthen their digital revenue strategies.
Imee Alcantara, the Chief Operating Officer of INQUIRER.net, expressed excitement about participating in the Digital Revenue Launchpad program in Southeast Asia. She acknowledged the value of learning from the expertise of Financial Times through its consulting arm, FT Strategies. Alcantara emphasized that this collaboration facilitates knowledge sharing, a deeper understanding of unique market dynamics, and the potential for fruitful partnerships.
For the first time in the region, publishers from the Philippines, Indonesia, and Vietnam will come together as a cohort for the three-month program. Their focus will be on exploring reader-revenue models and identifying opportunities to launch subscriptions or membership propositions. The goal is to help publishers diversify their income streams and generate revenue directly from their readers.
Fazal Ashfaq, Head of News Partnerships for Southeast Asia at Google, expressed enthusiasm for launching the inaugural Digital Revenue Launchpad in Southeast Asia. He highlighted the importance of building a collaborative global news community and facilitating the exchange of ideas and best practices among publishers in the region. Sabrina Daryanani, Head of APAC at FT Strategies, added that the program enables publishers to understand and test reader revenue models, ultimately future-proofing their businesses and exploring new revenue models.
Throughout the program, with the guidance of the Google News Initiative, FT Strategies, and industry experts, publishers will identify their unique selling propositions through data analysis, reader surveys, and tailored workshops. A crucial part of the process will be the experiential learning phase, allowing participants to test their proposed models and learn from one another within the Southeast Asian news ecosystem.
The Google News Initiative offers various programs, including the Digital Revenue Launchpad, to support the digital business growth of Southeast Asian news publishers. It represents Google’s commitment to fostering journalism’s success in the digital age by collaborating with thousands of news organizations worldwide. The program’s collaboration with FT Strategies, known for its digital growth consultancy, adds additional value to participating publishers by providing expertise in reader revenue, customer engagement, and analytics.
The partnership between INQUIRER.net, Google, and FT Strategies marks a significant milestone in enhancing digital revenue skills within Southeast Asia’s publishing industry. As the program unfolds, publishers are expected to develop innovative strategies and strengthen their financial sustainability in the ever-evolving digital landscape.
Denial of responsibility! VigourTimes is an automatic aggregator of Global media. In each content, the hyperlink to the primary source is specified. All trademarks belong to their rightful owners, and all materials to their authors. For any complaint, please reach us at – [email protected]. We will take necessary action within 24 hours.
