Recognizing the increasing prominence of artificial intelligence and the need for digital campaign staffers to master social media platforms, two leading Democratic groups are joining forces to train a skilled team ahead of the 2024 election. Priorities USA, a top Democratic super PAC, is collaborating with Arena, a progressive group focused on diversifying campaign ranks, to equip digital staffers with the latest advancements in AI and right-wing messaging tactics. This exclusive partnership aims to address the challenges posed by AI, including the risk of misinformation and propaganda, while also navigating the vast array of emerging social media platforms that have taken the place of Twitter, which has become less popular among Democrats since Elon Musk’s takeover.
Lauren Baer, managing partner at Arena, highlighted the strategic risks and opportunities that AI presents for Democrats. The goal of the training is to empower digital team leaders with the knowledge to mitigate risks and seize opportunities in this rapidly evolving technological landscape. As Baer explained, the contours of AI’s impact on the 2024 election cycle are becoming clearer, but the speed of technological development is unprecedented.
Notably, the training program was conceived before the release of ChatGPT, reflecting the fast-paced nature of AI development. Recent incidents, such as the sharing of an AI-generated image by Ron DeSantis’ presidential campaign, demonstrate the urgent need for rules and standards to prevent intentionally misleading content from campaigns.
An AI-powered campaign cycle is also expected to bring forth a wave of robots trained to speak like humans, potentially replacing the Russian “troll farms” that spread lies during the 2016 election. Both sides of the political divide can utilize these tools for different purposes. Therefore, the ethical use of these tools is a crucial aspect of the training to ensure campaigns prioritize truth and integrity when engaging with voters.
Priorities USA and Arena are determined to equip their staff for the upcoming digital battle. Their focus extends beyond the presidential campaign, encompassing down-ballot races that will shape control of Congress and state legislatures. Arena’s success in delivering a Democratic majority in the Pennsylvania General Assembly in 2020 through their fellowship program demonstrates the impact of diverse staffing in winning key races.
The training program is open to 100 participants with at least one cycle of campaign experience. The curriculum covers content strategy, media planning, messaging, analytics, and social media. Participants also gain access to career development resources and job referrals, which are essential for building a pipeline of skilled and experienced Democratic campaign staffers.
Recruiting campaign staff is already challenging, particularly in the current tight labor market. Baer emphasized the importance of ensuring that campaign teams reflect the diversity of the country and the Democratic party.
In summary, this collaborative training initiative between Priorities USA and Arena signifies the Democratic party’s commitment to navigate the complexities of AI and social media platforms. By equipping digital campaign staffers with the necessary skills and knowledge, Democrats aim to effectively counter right-wing messaging and secure electoral victories in the 2024 election and beyond.
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