Giorgio Armani, the renowned designer, revealed in his autobiography that his childhood dream was to become a physician, but destiny had other plans. However, at his recent fashion show in Milan, he revisited his lifelong fascination with science, drawing inspiration for his new collection from “vibrations.”
According to Armani, his collection was based on the concept of “countless light vibrations creating new colors and surface vibrations on clothes.” The result was a stunning display of his signature louche silhouettes in iridescent silks and undulating 3D layers.
While the idea may sound abstract, Armani’s ability to deliver unique perspectives on his subtle aesthetic has been consistent throughout his career. In a world where brands constantly seek attention and change directions every season, Armani remains steadfast in creating clothes that resonate with his loyal clientele.
Armani’s approach is rooted in coherence and adaptability. He aims to maintain continuity while embracing the current moment. For this season, he focused on “exploring a quiet softness” that resonates with the present time.
Armani’s longevity is a testament to his commitment to his craft. As he approaches the 40th anniversary of his brand, he remains uninterested in flashy statements or clickbait fashion.
Armani expressed his enjoyment in creating clothes for people to wear, emphasizing that this is his true passion in the fashion industry. However, he voiced concerns about the industry’s increasing focus on large conglomerates and fashion becoming purely visual entertainment. To him, what matters is creating meaningful clothes, not simply being seen at any cost.
Despite his reservations, Armani continues to attract enthusiastic brand ambassadors. Notable attendees at his recent show included Cate Blanchett, Juliette Binoche, and Lily Allen.
The idea of continuity has been prominent at Milan fashion week, with both Tom Ford and Gucci presenting collections that honored their brands’ strengths and previous successes while offering a fresh perspective.
The Armani Group’s revenues reached €2.35bn (£2.05bn) in 2022, a 16.5% increase from the previous year, further illustrating the value of Armani’s commitment to continuity and instinct.
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