How to start a private counselling business

The last few years have seen some significant changes for many of us. There have been house moves, new babies and new pets. As well as these big changes, there are those who have quit their jobs and found new roles, switched careers or launched their own business endeavours.

For those who are considering changing their career path, counselling could be a suitable option. As there are many dealing with the emotional and mental fallout of the last 24 months, excellent, fully trained counsellors are in high demand.

If you think that you have what it takes to become a counsellor, read on to find out how to get into the profession and what it takes to set up a successful private practice.

Get qualified

This is a role that deals with people’s mental health, so it’s crucial that you’re qualified to work with individuals when they’re at their most vulnerable. You’ll build up basic counselling skills, which will provide you with an overview of what this role involves. From there, you can decide if you want to go ahead with your new career.

As well as training in mental health and the common areas in which counsellors operate, you’ll also have a practical element to your training, working with people who require counselling. This will all help you to not only achieve your qualifications but lay the groundwork for your new role.

The legalities

Now that you’re qualified – and fully registered as a practising counsellor – you will likely want to set up your own practice. To do this, everything must meet the legal requirements.

You’ll need to register a new business with HMRC and, if you have staff working for you, payroll will need to be set up. It’s important that you have the correct licences, too. The BACP Register, for example, is a record of counsellors and therapists who meet the set requirements for practitioners.

Client consent forms will also be required. This will show that your clients are well informed and prepared for counselling sessions with you and your team.

It’s also worth planning for all eventualities. If something should go wrong, therapists’ insurance could protect both you and your patients.

Find the right space

Having the right space is also important. Creating an environment in which your clients feel totally at ease will help them to open up and, in turn, make it easier for you to help them.

Make it a welcoming, calming experience from the moment that they arrive – after all, this can be a daunting experience. Play soft music in waiting areas, think about the colour palette in your practice, and make sure that the seating is comfortable.

Market your business

As with any business, you’ll need to grow your client base. Promote your services through your website and social media channels. Also, introductory discounts could be a great way to introduce clients to the counselling process.

As you grow, satisfied clients will share your services with friends, building your client base through word of mouth.

Becoming a counsellor can be hugely rewarding. Setting up your own practice involves a lot of work, but it’s worth the effort.

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