Taylor Swift’s highly anticipated European leg of her Eras tour is just eight months away, and fans are already in a frenzy trying to secure tickets. With the recent addition of 14 more dates, including shows in London, Liverpool, and Edinburgh, demand still outstrips supply. Ticketmaster has crashed for the third time in two weeks as fans scramble to secure their spot at the UK shows. Frustrations reached new heights when tickets were spotted on resale for almost £10,000.
To help fans navigate the ticket-buying process, FEMAIL has compiled an expert guide. Firstly, it’s crucial to have a Ticketmaster or AXS account. In the UK, tickets are divided between these two platforms to distribute the strain on a single website. Registering an account is necessary to access the waiting room before the sale begins. AXS customers need to input their email address during this process to combat bots. Having payment details saved in the account streamlines the process, whether through saved card details on browsers like Google Chrome and Firefox or using Apple Pay on iPhones and iPads.
In the past, accessing ticket sales from multiple devices increased the chances of securing tickets. However, Ticketmaster’s new system assigns a unique ID to each customer, rendering this strategy ineffective. Following the first presale, Ticketmaster advised customers to use only one device.
During the sale, waiting rooms open 30 minutes before the sale starts. Although the virtual queue can seem slow, manually refreshing the page will only hinder progress and put users at a disadvantage. Once customers reach the front of the queue, they have five minutes (according to AXS) or receive a notification bell sound (according to Ticketmaster) to enter the website.
When selecting tickets, it is essential not to release them once they are in the basket. This may cause confusion and lead to removal from the website. Researching ticket options before reaching the portal can save time.
Fans have also reported being kicked out of websites for adding and removing tickets from their baskets, as they were mistaken for bots. To avoid this, it is advisable to know the desired seating location before entering the portal.
Lastly, fans should be cautious of phishing emails and stick to buying tickets from official partners like Ticketmaster and AXS. Resale websites have already seen tickets listed at exorbitant prices, and cybersecurity experts warn against purchasing from unofficial channels to prevent data theft.
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