The return on Elon Musk’s $44 billion investment to transform the microblogging social platform Twitter (now known as X) into an “everything app” has experienced a downward spiral. SimilarWeb, a traffic analytics firm, has revealed the latest data showing a significant decrease in global web traffic to www.twitter.com, with a 14% decrease in September compared to the previous year. The largest decline is among users based in the US, accounting for a quarter of the overall traffic.
However, there is a silver lining for Musk as his own X profile and posts experienced a massive 96% increase compared to last year. Despite this, it may not be enough to turn the business around under the leadership of X CEO Linda Yaccarino.
It’s important to note that the decline in web traffic is not unique to X. Other social networks have also seen decreases in traffic, with a 3.7% decrease in traffic to the top 100 social networks and communities in September compared to the previous year, according to SimilarWeb. One exception is the short-form video platform TikTok, which saw a significant 22.8% increase in traffic in September.
X’s September 2023 web traffic, by the numbers (all stats compared to September 2022):
+96%: The increase in traffic to Elon Musk’s profile and posts
-14%: The decrease in global web traffic to twitter.com
-16.5%: The decrease in global web traffic to ads.twitter.com for advertisers
-19%: The decrease in US web traffic to twitter.com (US traffic accounts for a quarter of the site’s web traffic)
-11.6%: The decrease in UK web traffic to twitter.com
-17.5%: The decrease in Australian web traffic to twitter.com
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Denial of responsibility! Vigour Times is an automatic aggregator of Global media. In each content, the hyperlink to the primary source is specified. All trademarks belong to their rightful owners, and all materials to their authors. For any complaint, please reach us at – [email protected]. We will take necessary action within 24 hours.
