The streaming market in the UK has grown significantly, leading to higher costs for consumers. According to MailOnline research, Brits could be spending over £200 per month to access a wide range of video-on-demand content from various platforms. Subscribing to popular streaming services like Netflix, Prime Video, Apple TV+, and Disney+ can cost between £29 and £40 per month. However, adding on additional platforms like ITVX or sports packages from NOW or TNT Sports can easily push the monthly cost into triple figures. Experts believe that the market is reaching a tipping point. To help consumers calculate their streaming costs, MailOnline has created a streaming cost calculator. Some of the most popular streaming platforms in the UK for films, TV shows, ad-free viewing of terrestrial shows, reality TV, and sports would cost £110.92 per month. The streaming market has exploded with options, giving viewers more choices but also increasing the cost. A decade ago, when streaming was still new, the market was dominated by Netflix and Amazon Prime. However, the entry of other players like Disney, Paramount, Lionsgate, StudioCanal, and MGM, who launched their own services, has resulted in a wider range of services but also higher costs for consumers. Currently, there are over 20 paid streaming services available in the UK. Premier League fans may need to pay additional fees to access live broadcasts through platforms like Sky’s NOW Sports pass, TNT Sports, and DAZN for boxing and MMA coverage. The market has become saturated, leading to a decrease in the average number of subscriptions held by UK households over the past year. Streaming platforms are responding by reducing prices and offering free trials. Consumers can beat the high costs by shopping around, cancelling unused subscriptions, and taking advantage of free alternatives. Regularly auditing bank accounts for recurring streaming service payments is crucial to manage costs effectively. The JustWatch website is a useful tool for checking which streaming service offers the shows or movies viewers are interested in, allowing them to select the most suitable platform. However, experts warn that consumers are engaging in “boomerang” behavior, constantly switching between platforms in search of cheaper options. Overall, the streaming market in the UK has grown exponentially, providing more choices but also increasing costs for consumers.
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