Hotel Marysville for Sale: Company to Liquidate Properties After Developer’s Passing, Official Confirms

City officials have confirmed that Hotel Marysville, an abandoned building at the corner of E and 5th streets in Marysville, is now up for sale. The property developers initiated plans to revitalize the building last year.

Prior to his passing on August 24, Lance Robbins, former CEO of Urban Smart Growth, revealed his vision for the building, which included modern apartments, commercial office or retail spaces, and historic preservation. These plans were briefly mentioned on

In an earlier conversation with the Appeal, Robbins stressed the importance of community engagement and preserving the historic nature of the property. He expressed willingness to consider ideas from the public, including historic memorabilia or stories, to incorporate into the renewal of Hotel Marysville.

Despite the decay and disappointment of many residents, Robbins was confident in his abilities to renovate and restore the building, emphasizing the need for community support to make it happen.

However, after Robbins’s passing, Urban Smart Growth has altered its plans. Marysville Community and Economic Development Director Dan Flores revealed that the company submitted new “rough plans” for the property, indicating a redeveloped hotel with amenities such as a dining hall, an event center, and a rooftop bar/restaurant.

Subsequently, Urban Smart Growth decided to sell the property, as they are liquidating assets in multiple cities, leaving Hotel Marysville’s future in the hands of potential buyers and developers.

Colliers, a real estate brokerage firm, is now representing Urban Smart Growth for the sale of Hotel Marysville and other properties. According to a listing on the Colliers website, the building is 73,040 square feet with an area of approximately .44 acres, and the price is to be determined.

Flores also mentioned that a real estate professional, David Herrera, has purchased another property owned by Urban Smart Growth, known as the “old D&D building,” and plans to lease it to another user.

The city has been informed of strong interest from potential buyers and developers for Hotel Marysville, and Flores emphasized the city’s commitment to supporting positive development of these properties as economic growth remains a top priority.

With the potential sale of Hotel Marysville, the city aims to promote more economic development by recently amending its downtown parking ordinance, removing a previous restriction to encourage future projects.

“The city will remain actively involved in supporting positive development of these properties as economic development remains the number one priority for city council and our positive momentum continues,” Flores said.


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