Heart motifs have become incredibly popular in both fashion and jewelry, and it seems that heart-shaped stones are now everywhere in the jewelry world. From Lauren Sánchez’s large heart-shaped diamond ring, estimated at 25 to 30 carats, to Natalie Portman’s Chopard necklace adorned with 25 sapphire hearts totaling 119.95 carats, these stones are making a statement. Even Gigi Hadid was spotted wearing a Messika Toi & Moi ring featuring a 7.06-carat pink diamond and a 16.18-carat yellow diamond, both shaped like hearts.
The demand for heart-shaped stones has continued to rise, as seen in the record-breaking auction of Heidi Horten’s jewelry collection, where several heart-shaped diamonds exceeded their high estimates. Heart-shaped stones were once considered tacky or overly cute, but they have made a significant comeback. Valérie Messika, the founder of a Paris-based diamond jewelry brand, explained that the pandemic played a role in their resurgence. With more declarations of love and a greater need to express affection, heart-shaped stones have become increasingly popular.
Heart-shaped stones are currently best sellers for Paloma Diamonds, an Israeli dealership. They have seen strong sales of heart shapes at various jewelry shows and fairs. According to Benjamin Zenou, Paloma’s sales manager, hearts are a symbol of love and affection, and when combined with diamonds, they create a captivating effect. Customers are now gravitating towards fancy cuts and shapes, avoiding the traditional round brilliant-cut diamonds in favor of more unique options.
Designers have emphasized the importance of the shape when it comes to heart jewelry. Caroline Scheufele, Chopard’s co-president, prefers “generous hearts” that aren’t too skinny or too fat. Roxanne First, a London jeweler, also emphasizes the shape, favoring chubby hearts that evoke warmth and cuteness. Minimalist designs that showcase the heart-shaped gem as the focal point have become popular, offering a more affordable alternative to white diamond hearts.
Sophia Hirsh, managing director of Hirsh London jewelers, enjoys colored gems in offbeat shapes. She describes a black opal heart pendant with a unique shape that has character and a play of colors. High jewelry collections from luxury brands like Gucci and Graff have also embraced heart-shaped stones, combining them with vivid colors and different cuts to create distinctive pieces.
The appetite for heart-shaped jewelry shows no signs of slowing down. Boodles, a London-based jeweler, has seen a significant demand for hearts among its clients. Their high jewelry suites feature stunning diamond heart necklaces and rings, as well as smaller heart motifs in pieces like earrings and necklaces. Boodles also experiments with colored hearts, combining diamond and sapphire hearts or diamond and ruby hearts to create captivating designs.
Whether it’s a statement piece or a delicate accessory, heart-shaped stones are bringing a touch of love and individuality to the world of jewelry. With their universal symbol of affection, they have become a must-have for those looking to express their love or simply add a touch of charm to their collection.
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