Singapore-based food delivery apps, Grab and Foodpanda, are venturing into the dine-in space to meet the growing demand from consumers seeking to dine out post-pandemic. Grab is currently testing its dine-in feature in 15 cities across Singapore, Thailand, and Indonesia, allowing users to pre-purchase dine-in vouchers at up to 50% discounts. The app also provides users with access to restaurant menus, reviews, and the ability to order and pay through a QR-based system. Grab has plans to expand to Malaysia, the Philippines, and Vietnam as well. Foodpanda, on the other hand, was the first food delivery company in Singapore to introduce dine-in features in 2021. Its Foodpanda Dine-in service is available in multiple countries across Asia, with over 8,000 restaurants offering discounts ranging from 15% to 25%. Foodpanda sees significant potential in the dine-in market and aims to capitalize on this opportunity. While food delivery remains Foodpanda’s primary business, the company is actively exploring opportunities in the dine-in space. Recently, it partnered with TabSquare, a Singapore-based restaurant solutions provider, to automate food ordering processes through digital menus and QR ordering. Grab and Foodpanda’s foray into the dine-in segment comes as dining out costs rise, and consumers seek deals to save money. Offering discounts through dine-in services not only makes eating out more affordable but also generates incremental revenue for the platforms. With the dining landscape evolving post-pandemic, food delivery apps are striving to support restaurants by driving dine-in business and bookings. This move is seen as a natural progression and a way to maximize profit margins without incurring delivery charges. Chinese tech giants like Alibaba and ByteDance also offer in-store dining services, including dine-in vouchers, further highlighting the industry trend. As the food delivery market undergoes a period of normalization, with consumers returning to their normal routines, dining in is expected to gain momentum. Industry experts anticipate a shift from on-demand delivery to dine-in services, resulting in more moderate growth rates. In light of this, food delivery companies are adapting their strategies to cater to changing consumer preferences.
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