As a proud L.G.B.T.Q.-owned business owner, it was crucial for Mr. Dockal to showcase his values in his company’s offerings throughout the year. His Pride collection features a trio of candles named after different pronouns. The “They/Them” candle has a blend of vanilla and top notes of lemon, while “She/Her” features agave and peach. The “Gay Pride” candle emanates a light scent described as “ozone” by Mr. Dockal himself.
Meanwhile, The New Savant, co-founded by two lesbians, decided to forego creating a particular Pride scent for 2021. Instead, they introduced the “Loud and Queer” bundle, which offers a discounted set of four candles inspired by queerness from their current stock. According to the company’s Chief Creative Officer, Ingrid Nilsen, supporting the L.G.B.T.Q. community should not be limited to any special occasion. Sapphics in the City, the latest inclusion in the Pride bundle, is a raspberry-spicy chili pepper blend that pays homage to femme identity, lesbian pulp fiction, and Ms. Nilsen’s favorite cocktail, the rosy-hued Clover Club.
Ms. Anderson and Ms. Nilsen urge businesses to focus on the queer community itself and not just cater to allies outside the community. In their own little way, these businesses show that celebrating Pride should be a year-round effort and not just a one-time thing.
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