TV commercials have a special place in our hearts and households. We see them so often that they become like family. Two notable characters, Jan from Toyota and Flo from Progressive, have become America’s most recognizable commercial faces. Both played by talented actresses, Laurel Coppock and Stephanie Courtney respectively, these characters have not only entertained us but also brought immense success to their companies. If you’ve ever been persuaded to buy a Toyota or sign up for Progressive auto insurance, chances are Jan and Flo played a significant role in sealing the deal. These talented ladies have been delivering their amiable spiels in countless 30-second spots for over a decade, and their efforts have paid off.
In fact, Progressive’s recent success speaks volumes about the impact of their advertising. With nearly $6 billion in premiums written and an impressive 8 percent rise in shares, Progressive has become the top performer in the S&P 500. Jan, portrayed by Laurel Coppock, has also played a crucial role in Toyota’s profitability. Last November, Toyota claimed the title of the country’s largest motor insurer, surpassing State Farm for the first time. Toyota Motor Company’s operating profit doubled from the previous year, making it the world’s most profitable motor manufacturer, thanks in part to the contributions of its beloved spokesperson Jan. Investors in Toyota were undoubtedly pleased with this news, recognizing the vital role played by Jan in the company’s success.
Jan has not only made her mark in TV commercials but is also a favorite among local Toyota dealers. Her trustworthy and relatable persona has endeared her to the public, and as a result, she sells cars by the masses. A Toyota insider expressed their gratitude, stating, “Toyota couldn’t do it without Jan out there pitching for the company. She’s beloved by the public, and that sells cars — lots and lots of cars.”
Jan and Flo may not be the first pitchwomen in the advertising industry, but they are undeniably the most successful. They join the ranks of iconic mascots like Miss Chiquita from the banana company and the Sun-Maid Raisin girl. However, Jan’s and Flo’s careers stand out due to their close association with the actresses who bring them to life. Both Laurel Coppock and Stephanie Courtney, with their New York training and comedic backgrounds, have become multi-millionaires through their endorsements. Flo, who burst onto the scene in 2008, helped give Progressive a distinct identity when they partnered with the Boston-based advertising agency Arnold Worldwide. Courtney’s talent for zany humor and her natural charisma made her the perfect fit for the character of Flo. Her famous line, “Wow! I say it louder,” in the first ad became an instant hit, marking the beginning of Flo’s rise to stardom.
Toyota took notice of Flo’s success and decided to create its own female mascot a few years later. “Toyota Jan” was born, portrayed by Laurel Coppock, who brings her own charm and warmth to the role. Coppock, like Courtney, had a background in comedy, having been a member of The Groundlings in Los Angeles. After years of small acting roles and behind-the-scenes work, she stood out among 500 auditioned actresses and became the trusted face of Toyota. With her infectious smile and signature red dress, Jan quickly became an icon.
Jan’s popularity is evident in Toyota’s advertising strategy. She is prominently featured in their extensive ad campaigns, especially during the highly successful Toyotathon sales events. Toyota’s significant investment in advertising, with Jan as the centerpiece, has proven effective in driving sales. Jan’s likability and relatability are so strong that when Coppock became pregnant, Toyota incorporated her real-life journey into the ads. This further solidified the bond between the character and the audience.
While Jan and Flo may have had similar beginnings, their characters have taken different paths. Flo has evolved to become the center of her own cinematic universe, surrounded by a squad of characters and living out various storylines. She has even received romantic attention from none other than Jon Hamm, adding an unexpected element to her narrative. Jan, on the other hand, has remained a dependable presence at Toyota, consistently pitching the newest models and deals. Both characters have left a lasting impact on the advertising industry and have become beloved figures in households across the country.
In conclusion, Jan and Flo have proven themselves to be exceptional pitchwomen, bringing their respective brands immense success. These characters have become synonymous with their actresses, Laurel Coppock and Stephanie Courtney, who have turned their commercial roles into lucrative careers. Jan and Flo stand out among the long list of advertising mascots, capturing the hearts of viewers and driving sales for their companies. They are not just characters; they are part of our families.
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