FIONA HOWARTH believes Britain’s affection for EVs remains strong.

Renowned actor and car collector, Rowan Atkinson, recently expressed his disappointment in electric cars. The electric vehicle (EV) industry has faced some challenges in recent months, with a decline in consumer interest. Factors such as rising energy prices, inflated new car prices, a lack of charging infrastructure, unreliable devices, range anxiety, and a general reluctance to part ways with petrol and diesel models have contributed to the waning appeal of EVs.

Atkinson, best known for his roles in Blackadder and Mr Bean, claimed to feel “a little duped” by electric cars and has been advising friends against purchasing them. However, Fiona Howarth, CEO of Octopus Electric Vehicles, disagrees. As an electric car expert, she believes that there is ample evidence to suggest that the British public’s love for battery-powered cars will continue to thrive.

In response to Atkinson’s criticism, Howarth highlights the flawed arguments presented in his anti-EV opinion piece. She mentions a thorough fact-check published by The Guardian, debunking the claims made by Atkinson. One of his main arguments centers around the development of hydrogen-fueled cars, which Howarth points out to be costly, inefficient, and more harmful to the environment than EVs due to current hydrogen production methods.

Howarth emphasizes the advantages of electric cars over hydrogen cars based on her personal experience. Having initially worked with hydrogen cars, she witnessed the challenges faced by the technology, such as limited access to clean hydrogen filling stations. In contrast, electric cars have made significant progress and now offer an exceptional driving experience. Numerous manufacturers, including Tesla, MG, Audi, Polestar, Porsche, Toyota, and BMW, have embraced electric vehicles, with continuous improvements in performance.

Contrary to Atkinson’s perception of electric cars as “a bit soulless,” Howarth highlights the positive feedback from enthusiastic drivers who attest to the thrill of driving EVs like the VW ID3 or Tesla Model Y. Not only are electric cars enjoyable to drive, but they also contribute to environmental sustainability and can save drivers up to £1,000 per year on fuel costs.

A survey conducted by Zap-Map found that over 90% of electric car drivers would not consider returning to petrol or diesel vehicles. Furthermore, some studies even suggest that EV drivers are perceived as more attractive on dating apps like Tinder. From a financial perspective, companies offering EV salary sacrifice schemes provide drivers with substantial savings, with potential monthly savings of up to 40% while driving a brand new electric car.

Despite skepticism from certain media figures, EV sales have skyrocketed, experiencing a 60% increase in the year leading up to April. EVs now comprise one in six new cars purchased. Investors have taken notice of this trend, as evidenced by Octopus Electric Vehicles recently securing a £150 million funding injection from Pollen Street Capital, a private capital asset manager. This funding will support their salary sacrifice scheme, providing drivers not only with a new EV but also charger installations and discounted energy tariffs.

Howarth emphasizes the importance of EV smart tariffs, which are often overlooked. These tariffs enable EVs and chargers to smartly charge at reduced rates when the grid is at its greenest. This level of control and cost savings is unparalleled in other fuel options such as petrol or hydrogen. The significant investment received by Octopus Electric Vehicles showcases the growing support and recognition of the market’s potential.

In conclusion, electric cars play a critical role in achieving Net Zero targets. They offer an exceptional driving experience, are affordable through salary sacrifice schemes, and benefit from innovative energy tariffs. It is evident that electric cars are the future, and skeptics like Atkinson should embrace the EV revolution rather than remain skeptical.

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