Loved-up British individuals were given a warning about an unexpected consequence of the Caribbean-esque temperatures expected this weekend. A phenomenon known as the “cheatwave” is triggered by the sweltering heat, causing people to feel more sexually aroused than usual. According to Jessica Leoni, a representative from Illicit Encounters, the leading UK marital affairs website, sign-ups to their site saw a 64% increase on Britain’s hottest day last year. This trend was also observed during the heatwave in June last year, where site traffic increased by 54%. Leoni explains that hot weather is directly to blame for this spike in cheating. She suggests that the novelty of prolonged periods of hot weather excites individuals and makes them more willing to break the rules. This belief is supported by research from Tel Aviv University, which shows that increased UV exposure boosts sexual hormones and increases testosterone in men. The desire to spend more time outdoors and socialize is another factor contributing to this phenomenon. A case in point is “Jess”, a 37-year-old who began her affair during the boiling weather. She attributes the heat as the catalyst for her actions, stating that being outdoors and socializing made it easier for her to meet someone new. In a poll conducted by Illicit Encounters, 71% of new members agreed that hot weather made them hornier. Additionally, nearly 70% admitted that hot weather was at least partially responsible for their decision to join the site. Daniel Kruger, an evolutionary psychologist at the University of Michigan, explains that the hot weather reminds us of the freedom and fun we experienced as children during summer vacations. This attitude carries over into adulthood, leading some individuals to believe that it is acceptable to cheat during the summer months. This belief is fueled by the fact that people are more social during the summer and tend to wear fewer clothes, creating the “perfect storm” for cheating. To sum it up, the hot weather is not only responsible for increased ice cream sales but also for driving up rates of infidelity.
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