Mattel is giving a grown-up twist to the beloved purple dinosaur, Barney. In a recent revelation, Mattel Films executive Kevin McKeon stated that the upcoming Barney film will be more surrealistic and cater to adults rather than children. The aim is to tap into the millennial angst associated with the property and explore the trials and tribulations of being in your thirties while growing up with Barney. It’s not an R-rated movie, but it will delve into the disenchantment felt by this generation. McKeon described the film as an “A24-type” movie, signifying its daring nature and artistic approach.
Details about the plot of the film remain a mystery, but it was announced in 2019, and actor Daniel Kaluuya, known for his role in “Get Out,” is attached to the project as a producer. Mattel aims to revamp Barney and bring him back to television screens in 2024. The idea is to explore the modern-day hero that Barney represents and see if his iconic message of “I love you, you love me” can still resonate with today’s audience.
The progress of the “Barney” film has been slow, with the script still in development. Kaluuya emphasized the need for high standards and stated that he holds the same expectations for this project, as he is involved as a producer.
Simultaneously, Mattel is preparing for the highly-anticipated release of “Barbie,” featuring Margot Robbie as Barbie and Ryan Gosling as one version of Ken. The company plans to tap into the nostalgia of Barney’s original audience, now parents themselves, and introduce the iconic purple dinosaur to a new generation of kids and families. The reboot will feature Barney alongside his friends from the ’90s TV show “Barney and Friends” and will focus on music-filled adventures centered on love, community, and encouragement.
While a release date for the “Barney” film has not been announced, “Barbie” is set to hit theaters on July 21, promising an exciting future for Mattel’s iconic characters.
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