Subscribe to your favorite shows on Netflix? Get ready for a whole new level of immersion! Netflix is set to launch permanent destinations called “Netflix House”. These locations will offer a unique combination of dining, retail, and live experiences inspired by Netflix shows. From the success of pop-up fan experiences like “Stranger Things”, “Bridgerton”, and “Money Heist”, the streaming giant is now ready to take it up a notch. Earlier this year, Netflix opened an elevated dining experience called “Netflix Bites” in Los Angeles, featuring dishes from well-known chefs. In December, a pop-up experience based on the hit show “Squid Game” will also open in the same city.
“We’ve seen how much fans love to immerse themselves in the world of our movies and TV shows, and we’ve been thinking a lot about how we take that to the next level,” says Josh Simon, the Vice President of Consumer Products at Netflix. The company plans to open two Netflix House locations in the US next year, with a global expansion to follow. Netflix has previously introduced pop-up experiences and retail stores in cities like Toronto, Tokyo, Mexico City, and London. While this move is seen as a potential new revenue stream, Netflix primarily aims to use these destinations as a promotional tool for its shows. (Read more Netflix stories.)
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