Apple CEO Tim Cook made a surprise appearance in New York City to greet a enthusiastic crowd of gadget enthusiasts during the official launch of the iPhone 15. The store locations worldwide experienced long lines as customers eagerly awaited the release of the new iPhone. Cook welcomed the customers who had queued up outside Apple’s famous Fifth Avenue store, where the line extended around the corner of East 58th Street. Although there was a brief hiccup as Cook tried to unlock the door, he quickly recovered and proceeded to give high-fives and take selfies with fans as they entered the store. The Apple marketing executive, Greg Joswiak, was also present at the event.
One customer reported waiting outside the Fifth Avenue store since 8 p.m. on Thursday night to secure a spot. This was a common occurrence as the iPhone 15 was launched in approximately 40 countries, including the US, China, Dubai, and India. Reservations for in-store pickups quickly sold out, despite online criticism of Apple for perceived lack of exciting features in the latest iPhone upgrade. However, customers who placed their orders online are not expected to receive their phones until mid-November. In India, customers described waiting in line for nearly a whole day just to get their hands on the new iPhone.
This release is crucial for Apple, as it still generates a significant portion of its annual revenue from iPhone sales. The launch is being closely monitored by Wall Street in anticipation of the company’s critical holiday sales season. In China, a key market for Apple, customers flocked to the company’s retail stores despite the government’s crackdown on iPhone usage in certain government agencies. Scalpers were even spotted selling the smartphones outside Chinese stores. Demand for the iPhone 15 seems to be exceeding expectations, according to Wedbush analyst Dan Ives, with pre-orders tracking stronger than anticipated.
The iPhone 15 boasts notable features such as a brighter screen, an improved camera, and the switch to a universally used USB-C charging port. However, some online critics found the upgrades underwhelming, claiming that Apple’s innovation died with Steve Jobs. This sentiment was reflected in the company’s stock performance, as it experienced a decline after the iPhone 15 unveiling event. The pricing for the new iPhone starts at $799 for the base model, $999 for the iPhone 15 Pro, and $1,199 for the Pro Max.
Apple’s fourth-quarter results, which will include approximately one week of iPhone sales, are expected to report revenue of $89.3 billion, with $43.6 billion coming from iPhone sales. In comparison, the same period one year ago saw Apple generating $90.1 billion in revenue, with $42.6 billion from iPhone sales.
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