Google has unveiled a series of new transparency measures ahead of the European Union’s (EU) groundbreaking Digital Services Act (DSA) coming into effect. The DSA will have an impact on 19 major online platforms and search engines, including Google Search, Google Play, Google Maps, Google Shopping, and YouTube, which collectively have a user base of at least 45 million people per month. Additionally, other prominent platforms like Amazon, the Apple App Store, Facebook, Instagram, LinkedIn, Pinterest, Snapchat, TikTok, Twitter, and Wikipedia will also be subject to the new regulations.
In preparation for these changes, Laurie Richardson, Google’s Vice President of Trust and Safety, announced in a company blog post that Google will enhance transparency regarding advertising on its platforms. This includes expanding the Ads Transparency Center, a searchable repository of advertisers across all Google platforms, to align with DSA provisions. Furthermore, Google intends to provide additional information on ad targeting within the European Union.
To promote further openness, Google plans to improve data access for researchers, make its content moderation policies more accessible, and expand the scope of its transparency reports, which outline its approach to content moderation. Richardson emphasized Google’s commitment to assessing platform risks, such as the dissemination of illegal content and threats to fundamental rights, public health, and civic discourse. The results of these risk assessments will be reported to the EU, independent auditors, and the public at a future date.
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