According to YouTube’s amateur online-business advisers, the era of easily accessible AI is all about asking and receiving. AI tools like ChatGPT are rising in popularity, and people believe they can ask them for anything, even to make them rich. Joshua Mayo, a YouTube personality who specializes in work-from-home “side hustles” and methods for achieving millionaire status before age 30, explained that his primarily young audience is not interested in traditional 9-to-5 jobs and retirement savings. They are turning to side hustles and are intrigued by the idea of making money online by creating something out of nothing with the help of AI.
Mayo uses AI in his videos, even if it’s not specifically about AI side hustles or businesses. He suggests implementing AI into various processes. For example, he mentions how images created with Midjourney can be made in seconds and then sold as digital downloads on platforms like Etsy, which taps into the lucrative market of clip art. Mayo points out that the ideas stage is perfect for AI, and you can ask AI to generate a list of product ideas to sell on Etsy. However, human reasoning is still essential to determine if these ideas are viable.
There is a sense of urgency among these YouTubers, as they believe this AI gold rush may not last forever. They encourage viewers to capitalize on these opportunities before everyone else catches on. They assure their audience that making money with AI is easy. For example, one video promotes the “easiest” AI side hustle of the year, which involves making stickers of AI-generated art, and claims that no skills are required. However, upon closer investigation, it becomes apparent that the reality may not be as simple as portrayed in these videos.
AI-generated products are surprisingly common on Etsy, despite its origins as a platform for artisan, handmade items. Etsy has been moving away from its original mission for years, causing dissatisfaction among long-time sellers. AI-generated digital products are allowed on Etsy because they involve some level of creativity, although the definition of creativity seems to have expanded to include digital products that are essentially just lists. This shift has sparked confusion and debate among sellers about the true meaning of originality and its impact on genuine artists.
Some sellers believe that the abundance of cheap AI art is pushing real artists down in search results, potentially driving them off the platform. The sentiments expressed in Etsy forums range from frustration to resignation, with sellers feeling that their space is being taken over by AI-generated products. The introduction of AI art has coincided with a decline in sales for some artists, causing them to question their place on Etsy.
Jane Cide, an Etsy seller and clip-art designer, expressed little surprise at Etsy’s acceptance of AI art. She recognizes that AI is profitable and understands why Etsy allows it. While she initially sold paintings, she found greater success with digitized illustrations, which eventually became her full-time job. She has experienced a significant drop in sales since AI art started dominating the Etsy marketplace.
Despite the competition posed by AI-generated products, side-hustle enthusiasts like Mayo sympathize with artists and understand their concerns. Mayo initially felt disheartened when he saw people using AI to generate YouTube-video scripts or thumbnails, tasks that he spends hours doing himself. However, he acknowledges the value of AI in automating certain processes and sees the need to adapt and evolve in this changing landscape.
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