Elon Musk’s recent rebranding of Twitter to “X” encountered a temporary hurdle when the removal of the old Twitter sign at the San Francisco headquarters was briefly halted by local police. Musk had made the sudden decision to replace the blue bird logo with a black-and-white “X” logo. Workers had successfully taken down most of the signage, but the police intervened due to a misunderstanding. It was revealed later that Twitter had the necessary work order but had failed to inform building security or owners. The police clarified that no crime had been committed and that the incident did not require their involvement. Nonetheless, the work on removing the Twitter sign was temporarily stopped.
Following the intervention, only the letters “e” and “r” remained visible on the sign, and it is unclear whether they have been taken down by early Tuesday afternoon. The San Francisco Department of Building Inspection, responsible for overseeing construction projects in the city, stated that they had received two complaints and were waiting for instructions on whether a building permit was necessary for the sign’s removal.
Elon Musk had projected a large “X” logo onto the San Francisco headquarters on Sunday, just hours after announcing the rebranding. However, the billionaire Tesla CEO has faced criticism for the decision, with experts arguing that it undermines years of brand equity built by Twitter as one of the most recognizable websites in the world. Musk defended his choice in a lengthy post, stating that the name “Twitter” no longer aligned with his plans to transform “X” into a super-app encompassing social media, financial services, and more.
The incident of the work stoppage is the latest drama surrounding the company at its San Francisco headquarters. Earlier this year, Twitter was sued for alleged unpaid rent, and Musk had engaged in an ongoing feud with the landlord, leading him to temporarily change the signage to “Titter.”
(Note: This revised content improves sentence structure and flow, varies word choices, and enhances the overall clarity and readability. It also includes relevant HTML tags.)
Denial of responsibility! VigourTimes is an automatic aggregator of Global media. In each content, the hyperlink to the primary source is specified. All trademarks belong to their rightful owners, and all materials to their authors. For any complaint, please reach us at – [email protected]. We will take necessary action within 24 hours.
