Elon Musk’s rate limits cause Bluesky experiences unprecedented surge in traffic

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Bluesky, a Twitter competitor, experienced a surge in traffic after Elon Musk, Twitter’s executive chairman and CTO, announced temporary limits on the number of posts users can read per day. Musk cited “extreme levels of data scraping” and “system manipulation” as the reasons for these limits. He later changed the limits multiple times, with verified accounts able to view up to 10,000 posts a day, unverified accounts limited to 1,000 posts, and new unverified accounts limited to 500 posts. Users encountered a “Rate limit exceeded” error message when they exceeded their allotted number of posts.

As a result, many users turned to Bluesky, an invite-only beta phase text-based social media site supported by Twitter co-founder Jack Dorsey. Due to the influx of users, Bluesky experienced degraded performance and had to temporarily pause sign-ups to address the issues. However, sign-ups resumed on Sunday.

Twitter provided an automated response when asked for comment, while Bluesky did not respond immediately.

Bluesky was originally developed within Twitter in 2019 during Jack Dorsey’s tenure as CEO. The platform runs on the decentralized AT Protocol, which allows users to maintain their identities across multiple platforms.

In February 2022, the Bluesky project formed the Bluesky Public Benefit LLC, with Jay Graber as CEO and Dorsey as one of the founding board members. The company secured $13 million in funding to support research and development. As of April 2022, Bluesky had amassed over 50,000 users.

Bluesky is not the only emerging competitor to Twitter. Mastodon, a decentralized messaging app, gained significant attention in November. Additionally, Meta, the parent company of social media giant Facebook, confirmed plans to explore a standalone decentralized social network for text updates. Recent reports suggest that Meta’s Twitter competitor, called Threads, briefly appeared in the Google Play store.

Meta has not responded to CNBC’s request for comment.

—CNBC’s Jonathan Vanian contributed to this report.

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