Elon Musk has announced that news articles posted on his platform, X (formerly known as Twitter), will no longer display headlines or text. Instead, only the lead image will be visible, prompting users to add their own context. Musk believes that this change will greatly improve the aesthetics of the platform and reduce the vertical height of posts, allowing more content to appear on the screen.
According to a source, Musk also believes that this change will help curb clickbait on X. Although advertisers were not in favor of this update, Musk is determined to move forward with it. This shift in displaying news articles without immediate context could also be a strategic move to encourage more users and publishers to pay for X’s subscription service. The subscription service allows users to create longer posts with up to 25,000 characters, whereas regular users are limited to 280 characters per post.
Musk did not specify when this change will take effect, but it comes shortly after he encouraged journalists to publish their work directly on X instead of relying on traditional outlets. This move could potentially create more conflict, as X CEO Linda Yaccarino is currently trying to win back advertisers who left the platform due to Musk’s relaxed content moderation practices.
It is worth noting that Musk has had a strained relationship with major news outlets in the past, as they have closely scrutinized his actions. Recently, he faced criticism for allegedly throttling traffic to Facebook, The New York Times, and other publications. However, X appeared to remove the five-second delay on links to these publications after the Washington Post raised the issue.
Overall, Musk’s decision to eliminate headlines and text from news articles on X represents a significant shift in how information is presented on the platform. By doing so, Musk aims to improve aesthetics, reduce post height, and potentially address clickbait concerns. The impact on advertisers and the platform’s relationship with news outlets remains to be seen.
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