Transgender TikTok sensation Dylan Mulvaney expressed disappointment in Bud Light for failing to support her and address the conservative backlash she faced. Mulvaney, who has a massive following of 10.6 million on TikTok, shared her experience working with Bud Light in a video. She mentioned receiving a customized Bud Light can with her face on it, which she featured in an Instagram video on April 1. However, the video sparked intense bullying and transphobia that Mulvaney could not have anticipated.
Despite waiting for the situation to improve and for Bud Light to reach out to her, Mulvaney claimed that neither of these things occurred. She revealed feeling scared and unsafe due to the hate she received, even experiencing public ridicule and being followed. Mulvaney acknowledged that the impact of these attacks extends to the entire transgender community.
Mulvaney emphasized that support for the LGBTQ+ community should not be controversial or divisive. She stated that caring about this community involves more than just making a donation during Pride Month. Meanwhile, Anheuser-Busch, the parent company of Bud Light, released a statement affirming their commitment to LGBTQ+ programs and partnerships while prioritizing employee and partner safety. However, the statement did not address whether Mulvaney had been contacted.
In an interview, Anheuser-Busch CEO Brendan Whitworth avoided answering whether he would send Mulvaney another personalized can if given the chance. He mentioned providing financial assistance to affected distributors and wholesalers. Whitworth expressed concern for the impact on the company’s employees.
Since collaborating with Mulvaney, Bud Light has experienced a decline in sales, losing its position as the best-selling beer in the U.S.
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