Political candidates are capitalizing on the arrest of Donald Trump by using his mug shot for fundraising purposes. This unprecedented move by the former president has sparked a new trend in political campaigns. Trump tweeted the photo along with a link to his website, urging supporters to contribute and help remove Joe Biden from the White House. The mug shot has also been printed on various merchandise branded with the slogan “NEVER SURRENDER!”
Senator Marsha Blackburn joined in on the fundraising efforts by including Trump’s mug shot in a plea for defense pledges, with a portion of the funds raised going to her joint-fundraising account. This tactic of dividing the fundraising spoils is not uncommon in political campaigns.
Not to be outdone, Democrats are also expected to use Trump’s mug shot extensively to argue that his four criminal indictments disqualify him from holding office. Both parties understand the appeal of this image to online donors and will continue to utilize it for fundraising purposes.
The Democratic Congressional Campaign Committee (DCCC) wasted no time in incorporating the mug shot into a fundraising appeal email titled “Donald Trump ARRESTED.” This over-the-top approach to political fundraising is nothing new.
While Democrats have had success fundraising off of Trump in the past, the competition for online donors is fierce. Trump’s mug shot presents a unique opportunity for both sides to attract attention and donations. Republicans can tap into Trump’s narrative of being a victim, while Democrats can use the image to highlight his alleged criminality.
It is expected that the mug shot will be a prominent feature in fundraising appeals from now until the next 18 months. Jake Sticka, a digital advertising consultant for Democrats, believes this photo perfectly captures the essence of Trump’s crimes and will be a powerful visual tool in political discourse.
However, the decision to use Trump’s mug shot will depend on the specific client and their message. Clients running in conservative districts may want to avoid using the image, while others may find it effective in conveying their stance.
Interestingly, despite Trump using his own image for fundraising, his advisor Chris LaCivita threatened legal action against anyone else attempting to do the same. LaCivita’s tweet warned campaigns, PACs, and scammers that they would be pursued if they used Trump’s mug shot without permission. This threat is unlikely to hold up legally, considering the Trump campaign’s own practices.
In conclusion, the use of Donald Trump’s mug shot in political fundraising has become a popular trend. Candidates from both parties recognize the appeal and emotional impact of this image on online donors. It will continue to be a prominent feature in fundraising appeals, serving as a symbol of Trump’s alleged criminality or victimhood, depending on the party’s narrative.
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