The Walt Disney Co., based in Burbank, has announced plans to double its investment in theme parks and cruise ships over the next decade. With an estimated expenditure of $60 billion, Disney aims to expand and enhance its destination attractions.
Speaking at a conference with investors and analysts in Orlando, Florida, Disney CEO Bob Iger emphasized the company’s financial stability and its commitment to delivering returns on invested capital. He stated, “We have the capacity to absorb these costs, grow our bottom line, and provide value to our shareholders.”
The decision to invest heavily in parks and cruises is driven by their enduring popularity among vacationers, in contrast to the declining success of Disney’s television networks. Bob Iger and Josh D’Amaro, chairman of Parks, Experiences, and Products division, highlighted the company’s extensive land holdings that can be utilized for expanding existing theme parks. Currently, Disney’s parks division possesses over 1,000 acres of available expansion space, equivalent to seven Disneyland parks.
D’Amaro further commented, “Our scale is unrivaled, and we have ample space and global regions to explore new narratives.”
In addition to the land-based attractions, Disney celebrated the financial strength of its parks business, with notable success at Shanghai Disney Resort and Hong Kong Disneyland. The company has previously revealed plans to add three more ships to its worldwide cruise line over the next three years, as well as establishing a home port in Singapore in 2025 to expand further into the Asia-Pacific region.
Despite the existing popularity of Disney parks, company officials identified an untapped market of over 700 million individuals with a strong affinity for Disney that the company has yet to reach. This market research motivated Disney’s decision to expand.
Iger expressed his confidence in Disney’s ability to generate significant growth through strategic investment, stating, “Our history demonstrates how we have achieved remarkable growth by making the right investments at the opportune moment.” D’Amaro added that the abundance of captivating stories from Disney’s portfolio, such as “Frozen,” “Wakanda,” and “Coco,” provides limitless possibilities for new themed lands and attractions.
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