Disney CEO Bob Iger Defends Making Sequels: No Apologies, Says Deadline

Disney’s CEO, Bob Iger, acknowledges the company’s recent underwhelming box office results but defends the studio’s success in theatrical runs and the production of sequels. In a Q&A session at the New York Times’ DealBook conference, Iger stated, “I think I don’t want to apologize for making sequels.”

Iger emphasized the need for a compelling story and quality in creating sequels, acknowledging that Disney has made too many sequels in the past. This remark was preceded by Andrew Ross Sorkin reading a letter written by Walt Disney in 1966, expressing his aversion to sequels and his constant quest for innovation and new ventures.

Reflecting on Walt Disney’s legacy, Iger mentioned how he often visits Walt’s preserved office and admires Walt’s ability to adapt to change. Despite recent box office disappointments, Iger promised to prioritize creativity and quality in future Disney productions.

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