October 27
: Elon Musk has officially become the new owner of Twitter, and he celebrates the occasion by tweeting “the bird is freed.”
November 1
: Musk announces his plans to revamp Twitter’s ‘Blue Tick’ verification system, offering it as a service for a reduced subscription fee of $8 per month.
November 4
: In an alleged cost-cutting measure, Musk lays off half of Twitter’s workforce, stating that he had ‘no choice.’
November 9
: Musk introduces the ‘Twitter Blue’ subscription service, which offers account verification for a monthly fee.
November 11
: The rollout of the Twitter Blue service is temporarily halted due to accounts using verification to impersonate brands and public figures.
November 12
: Musk terminates 80% of Twitter contractors without prior notice.
November 15
: Musk fires employees who posted negative comments about him on the business messaging app Slack. The lawsuit between Musk and Twitter is subsequently dismissed.
November 16
: Twitter staff members are instructed to sign a pledge committing to long hours and high-intensity work or receive three months of severance pay, resulting in a mass exodus.
November 18
: Twitter HQ in San Francisco displays a news-ticker referring to Musk as a ‘space Karen,’ ‘mediocre manchild,’ and ‘bankruptcy baby.’
November 23
: A Twitter user reports that 5.4 million phone numbers and email addresses are leaked on the dark web before their account is suspended.
November 26
: Financial Times reveals that 50 out of the top 100 advertisers on the platform have paused their ads.
November 29
: According to Platformer, Twitter is planning to reinstate approximately 62,000 banned accounts with over 10,000 followers each.
December 12
: Twitter Blue is relaunched with an improved Blue Tick reviewing process.
January 11: Twitter now automatically redirects users to the ‘For You’ tab, its algorithmic feed of tweets, every time they open the app.
February 8: Twitter expands the character limit to 4,000 for Twitter Blue subscribers in the US. However, shortly after, the site experiences technical difficulties.
February 12: Musk orders his staff to revamp Twitter’s tweet promotion algorithm after his Super Bowl tweet fails to garner sufficient impressions.
February 15: Twitter announces the removal of SMS two-factor authentication (2FA) from the free version of Twitter, a decision criticized by a security expert as ‘absurd’ and likely to lead to numerous hacked accounts.
February 25: Twitter announces another round of layoffs, reducing its workforce to under 2,000 employees, a significant decline from the initial 7,500 employees when Musk took over in October.
March 28: Musk reveals that users who do not subscribe to Twitter Blue will no longer be able to vote in Twitter polls or have their tweets featured in the ‘For You’ tab.
April 11: In an interview at Twitter’s San Francisco HQ with the BBC, Musk mentions that he has been sleeping on the floor of the company’s offices. He also accuses the interviewer of lying when unable to support claims regarding hate speech on the platform.
June 21: Musk challenges rival tech CEO Mark Zuckerberg to a ‘cage match’ fight.
July 1: Musk announces limits on the number of tweets users can view per day – 600 for non-Twitter Blue subscribers and 6,000 for Twitter Blue subscribers.
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