There is a significant amount of apprehension surrounding AI, but its potential impact on our taste buds is remarkable. Major companies like Mars are embracing artificial intelligence to create better food options, and many of these products are already available for purchase. From sodas to alcohol and vegan food, companies are hopeful that AI’s immense processing power will help in discovering recipes that humans may have overlooked. According to analyst Mordor Intelligence, the global market for AI in food production is projected to reach $35 billion by 2028.
AI Coke: Coca Cola has recently launched a new Zero Sugar drink that was “co-created” by human designers and artificial intelligence. This drink is designed to taste like a beverage from the year 3000 and is aptly named the Y3000 limited edition. Coca Cola describes it as having a “futuristic flavor” and proudly states that it was “designed by artificial intelligence”. According to one TikToker, its taste is reminiscent of stirring a regular Coke with a sugary lollipop and then consuming it. The Y3000 limited edition is currently available for purchase in the United States through Coca-Cola’s website.
AI ice cream: Zhong Xue Gao, a Chinese ice cream manufacturer, utilized AI to design, market, and create a new affordable ice cream. This product, known as “Sa’Saa,” which stands for “Satisfy And Surprise Any Adventure,” comes in flavors such as red bean, green bean, milk, and cocoa. ChatGPT and the Chinese ‘Ernie’ AI chatbot were employed by the organization to develop and promote these customized ice cream flavors. While the ice cream is not yet available in Western markets, it is currently being sold in China.
Mystery meat stew: Not all AI experiments go according to plan. In the case of New Zealand chain Pak N’Save, their AI chatbot generated recipes that involved cannibalism and deadly chlorine gas. Initially, the app gained attention for unappetizing recipes like an ‘Oreo vegetable stir fry,’ but it was later discovered that the bot would also suggest recipes with non-edible ingredients. For instance, the bot recommended an ‘aromatic water mix,’ which it described as ‘the perfect nonalcoholic beverage to quench your thirst and refresh your senses,’ however, it would actually release deadly chlorine gas. The bot also offered recipes for poison, glue sandwiches, and even ‘Mystery Meat Stew’ made from human flesh. Needless to say, these recipes should not be attempted at home.
AI designed vegan cheese: Chilean food tech company Notco employs machine learning to create vegan alternatives to dairy and meat products by analyzing their molecular structure. Their AI, named Giuseppe, provides suggestions on how to replicate these products using plant-based ingredients. In collaboration with Kraft Heinz Not Company, they have released AI-designed cheese called Kraft NotCheese Slices. After conducting trials, Kraft NotCheese Slices will be launched in the United States this year.
AI designed whisky: In collaboration with Finnish tech company Fourkind, Swedish whisky company MackMyra used AI to design a whisky by utilizing information from recipes and customer feedback to create what they consider the “perfect” whisky. Through Microsoft’s Machine Learning Studio, the first ‘Intelligens’ whisky was introduced in 2020. However, not everyone is impressed, as some feel that it lacks personality and feels computer-designed. The ‘Intelligens’ whisky is currently available for purchase.
AI beer: Becks Autonomous, dubbed ‘the beer that made itself,’ had its recipe designed by ChatGPT, and its marketing campaign was created using AI art software called Midjourney. The entire concept for a limited edition beer to celebrate Beck’s 150th anniversary was generated by ChatGPT. The beer was then brewed and sold with 450 cans available in Europe, featuring artwork and marketing materials designed by AI.
AI energy drink: Hungarian energy drink maker Hell turned to AI to develop a new flavor. They fed an AI system with information on sales, ingredients, health research, and consumer feedback, resulting in the creation of the enticing flavor known as ‘Tutti Frutti and Berry Blast.’ This flavor will be launched in 60 countries worldwide this year. Hell believes that AI can usher in a new era for the food industry, significantly reducing product development times from up to two years to as little as a month. The new flavor is currently available for purchase.
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