In order to enhance his campaign, Ron DeSantis is advised to take decisive actions against his competitors, craft a positive image, and defend former President Donald Trump. The strategic suggestions were posted online by a company associated with the super PAC leading DeSantis’s campaign. The documents, which include research findings and polling data, offer valuable insights into the campaign’s thinking before the upcoming Republican presidential debate. The memo emphasizes that DeSantis should focus on attacking Joe Biden and the media, presenting his own vision, countering Vivek Ramaswamy, and defending Trump against potential attacks from Chris Christie. The posting of these documents on Axiom Strategies’ website is unusual but an attempt to convey crucial information to the candidate while adhering to legal restrictions on private strategizing between super PACs and political campaigns. However, it also exposes the campaign to risks, such as media scrutiny and potential embarrassment.
Notably absent from the documents is a focus on President Trump, who is unlikely to participate in the debate. The super PAC highlights previous attacks against DeSantis but does not include Trump’s criticisms. The debate memo, titled “Roger Ailes’ Orchestra Pit Theory,” provides guidelines on how DeSantis can generate favorable media attention by creating dramatic moments during the debate. It suggests attacking and branding Vivek Ramaswamy as an inauthentic conservative, given his growing popularity in New Hampshire according to internal polling. The memo also advises DeSantis to defend Trump when Chris Christie attacks him and addresses the candidate’s reputation for awkwardness on the campaign trail by suggesting emotional personal anecdotes.
The strategy memo also delves into DeSantis’s handling of Trump, emphasizing the need to position himself as carrying the torch for the Trump movement while acknowledging that Trump’s time has passed. The memo provides a script for DeSantis to align himself with Trump, highlight Trump’s accomplishments, criticize distractions plaguing him, and convey the importance of electing someone who can fight for the people. The memo concludes by recommending a YouTube ad as inspiration, where a disillusioned former Trump voter expresses concerns about the former president’s electability.
The disclosed documents shed light on the significant reliance of DeSantis’s financially struggling campaign on the resources of his super PAC. The documents showcase the super PAC’s research on DeSantis’s rivals, strategic insights, and polling—a responsibility typically shouldered by campaigns themselves. Detailed research on each expected debate participant’s attacks against DeSantis is included, along with a dossier on low-ranking candidate Doug Burgum of North Dakota, who might challenge DeSantis on the “Book Ban Hoax.”
The trove of documents underscores the campaign’s focus on Vivek Ramaswamy, Chris Christie, and Senator Tim Scott of South Carolina, as indicated by the extensive analyses dedicated to them. Polling conducted in August places DeSantis in second place in New Hampshire, behind Trump, but suggests that Ramaswamy’s popularity is growing. With these insights and strategies in hand, DeSantis has valuable tools to navigate the highly anticipated debate effectively.
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