Experience the bountiful and flavorful world of freshly harvested, organic delights that truly embody the essence of nature. It is a testament to the unwavering dedication of our farmers, who work tirelessly to bring us the best quality produce. When embarking on your weekly shopping for vibrant fruits and crisp vegetables, it is essential to find a balance between freshness and value for money. But have you ever paused to appreciate the incredible journey that these products undertake before reaching your local grocery store or farmers’ market? It is a fascinating aspect often overlooked but one that deserves our attention.
The women farmers of Chico River Organic Practitioners Organization (CROPO) take on the role of guardians of freshness, meticulously inspecting and caring for their organic produce. They are the unsung heroes of our country, devoting their lives to nurturing crops and overcoming the challenges of harsh elements to bring us their harvest. Despite being in an agriculturally rich nation like the Philippines, these small-scale farmers face significant obstacles with little institutional support. This is particularly true for farmers in remote regions such as the Chico River Organic Practitioners Organization in Bauko, Mt. Province. They endure arduous journeys, traversing rugged paths, dense forests, and treacherous terrains while carrying over 20 kg of produce on their backs.
Recognizing this reality, Sub-Zero and Wolf, renowned brands for refrigeration and cooking appliances, have partnered with Good Food Community (GFC), an exceptional social enterprise that connects consumers with farmers. GFC provides a direct and sustainable market for seasonal and organically grown produce. CROPO has worked closely with GFC for years, and through this partnership, Sub-Zero and Wolf aim to support these hardworking farmers by building and rehabilitating more than 20 crop rain shelters. These shelters will protect their farmland from pests and inclement weather, ensuring the farmers can yield over 30,000 kg of produce and secure consistent livelihoods for the next five years. The provision of these crop rain shelters establishes climate-resilient infrastructure, which is essential for sustainable agriculture. This support at the beginning of the farming process is crucial in ensuring the delivery of fresh and high-quality food.
Sub-Zero refrigeration, as the expert in food preservation, understands that honoring the journey of fresh food requires preserving its vibrant flavors and nutritional goodness for extended periods. On the other hand, Wolf appliances, the cooking expert, strive to unlock the rich flavors of the ingredients, transforming each dish into a mouthwatering masterpiece. These exceptional brands wholeheartedly embrace and support the remarkable journey of food, from seed to plate.
Together with Good Food Community, Sub-Zero and Wolf are committed to supporting, recognizing, and patronizing the invaluable contributions of our hardworking farmer communities. Embrace the commitment to fresh, organic produce and explore the wide range of flavorful offerings at https://www.goodfoodcommunity.com/. Watch Sub-Zero and Wolf’s inspiring Seed to Plate journey and their partnership with Good Food Community: . For more information on their dedication to freshness and flavor, visit https://bit.ly/seedtoplatepdi or follow them on Instagram at @subzerowolfph. ADVT.
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