Delia Smith, the renowned celebrity chef known for her practical culinary advice, surprised everyone this week by introducing a unique creation to the menu of one of her restaurants. Inspired by her visit to a fish and chip shop, Delia decided to add a deep-fried jam sandwich to the selection.
Priced at £5, this sensational sandwich is made by generously spreading Tiptree’s strawberry jam between two slices of white bread, which is then deep fried and dusted with caster sugar. The menu describes it as an unlikely combination that must be tasted to be believed.
According to Delia, the result of this battered sandwich is akin to a doughnut but even better. Delia first encountered this delightful treat at Eric’s Fish & Chips in Holt, Norfolk, and was so impressed that she decided to bring it to Yellows bar and grill at Norwich City, the football club she co-owns with her husband.
The recipe originated from chef-owner Eric Snaith, who came up with the idea while reminiscing about scouts enjoying sandwiches over a campfire. Eric shared, “We’ve been serving it for about five years now. We are always striving to create interesting new desserts, and the idea of frying jam sandwiches over a fire, inspired by the scouts, intrigued us.”
Delia’s customers are equally enamored with this unique dish, which is now proudly served at her restaurant alongside other enticing desserts such as “dipping doughnuts” and “baked cookie dough.” The menu gives credit to the creator, labeling it “Eric’s deep-fried jam sandwich.”
Snaith fondly recalled his initial meeting with Delia, where she expressed her enthusiasm for the jam sandwich. At first, he assumed she was merely being polite, but he soon realized that people genuinely loved it, even though it wasn’t a top seller. Delia admitted that she had initially been skeptical, but quickly became a fan after trying it herself.
As a token of appreciation for Eric’s culinary talent, Delia extended an invitation to him, a lifelong Norwich City fan, to watch a match from the directors’ box at Carrow Road. During this event, the idea of collaborating on a dish at Yellows was discussed.
This isn’t the first time Delia has delighted the world with her appreciation for simple culinary pleasures. In the 1990s, she taught viewers how to boil eggs and make toast, causing a significant increase in egg sales across Britain. Known as “The Delia effect,” her TV programs and cookery books have consistently spurred overnight rushes for ingredients and utensils. To date, she has sold approximately 21.5 million copies of her bestselling books, cementing her status as a beloved chef since her first cookery column for the Mirror in 1969.
In the 1970s, Delia enlightened television viewers on the art of cooking and savoring spaghetti. Reflecting on her TV series, “Delia Smith’s Cookery Course,” she famously advised, “Don’t worry if you’ve got a couple of little strands hanging down because Italians always eat spaghetti with their napkins tucked into their chins.”
To recreate Delia and Eric’s deep-fried jam sandwich at home, follow these steps:
1. Take sliced white bread and generously spread good-quality strawberry jam over it.
2. Butter the outer sides of the sandwich and remove the crusts.
3. Gently pinch the sandwich closed, similar to sealing ravioli.
4. Chill the sandwich and coat it in batter before freezing until ready to fry.
5. Deep-fry the sandwich in a deep-fat fryer, giving each side about a minute and a half until golden and fluffy.
6. Let the sandwich rest for a few moments, then roll it in caster sugar while still warm.
For those looking to impress on special occasions, Eric suggests using fruit compote instead of jam.
By combining her adventurous side with her knack for improving staple dishes, Delia Smith continues to captivate food enthusiasts with her creative culinary creations.
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