Celebrated TV chef Tom Kerridge has faced criticism in the past for the high prices of his fish and chips. Despite this, he has recently increased the cost of his famous dish at Harrods in London. Customers will now have to pay £37 for a taste of Kerridge’s unique twist on the classic English meal. This price increase follows the introduction of a £35 price tag in June. The meal, called the Market Day Fish Meal, includes a piece of Cornish fish coated in Kerridge’s gluten-free batter, served with eight chips, Matson curry sauce, tartare sauce, and pease pudding. Other items on the menu, such as coleslaw and peas, have also seen a £1 increase, now costing £8.50.
The renowned chef, who runs eight restaurants including the Hand of Flowers and The Coach in Marlow, Buckinghamshire, has also raised the prices of his hand-cut triple cooked chips and lobster. Kerridge’s thick-cut chips, previously priced at £8.50, now cost £9.50. Similarly, his Cornish New Potatoes with Herb Butter have also increased in price by £1. The most staggering price hike is found in the Whole Lobster dish, which has increased by £15 from £65 to £80.
According to the Harrods website, fish and chips are a classic British meal that brings comfort and nostalgia. The description highlights Kerridge’s ability to elevate the nation’s favorite dish at his restaurant. It emphasizes the use of locally sourced, ethically caught seafood hand-selected by fishmongers to ensure freshness. The menu offers a variety of options, from grilled to deep-fried, all prepared with Kerridge’s signature gluten-free batter. The chips, taking two days to prepare, are served piping hot and triple-cooked along with a choice of dips. One can choose to pair the chips with caviar and creme fraiche or Kerridge’s own Matson curry sauce.
Kerridge’s price increase has faced criticism, with some expressing disbelief at the cost during a time of cost-of-living crisis. People have taken to social media to share their thoughts, with some suggesting that it is more affordable to make fish and chips at home or visit a local chip shop. Kerridge, however, defended the pricing structure of his dishes, explaining that the sourcing and preparation of the fish and potatoes is different from a typical chip shop experience. He emphasized that what customers receive at Harrods is bespoke dining, with line-caught, day-boat turbot and carefully selected, hand-cut potatoes. He clarified that the higher cost reflects the quality and craftsmanship put into the dishes.
It is worth noting that this is not the first time Kerridge has faced criticism for the prices of his dishes. He has previously sold £87 steak dinners and £60 ready-made fish pies, attracting both praise and disapproval.
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