Art has often been compared to bread for the hungry, providing nourishment and sustenance for the soul. However, in the midst of a cost-of-living crisis, both our basic necessities and the enjoyment of art are being affected. Younger generations have given this crisis the nickname “cozzy livs” as a way of taking ownership over the situation. The rising prices of live events, such as theatre shows, musicals, and gigs, have been a continuous trend, especially in the aftermath of Covid. Even previously free events now come with a price tag, and international acts can cost hundreds of dollars to attend.
For example, Taylor Swift fans recently experienced the frustration of long waits and high prices when buying tickets for her Australian tour. Demand for stadium tours is at an all-time high, and fans are willing to pay exorbitant amounts for the experience. According to Mixdown, the cost of tickets purchased through Live Nation has increased by 19% globally in the past year, and there are predictions of further price hikes in response to demand. Flexible ticket pricing has also become more common, where ticket prices increase based on demand, as seen in Splendour in the Grass festival this year.
Evelyn Richardson, the CEO of Live Performance Australia, identifies three main factors contributing to these rising costs: increasing production costs, skill shortages, and changes in consumer behavior. Production costs have risen significantly, ranging from 30% to 50%, making it more expensive to organize and host events. However, ticket sales are not as reliable as they used to be due to people buying tickets last-minute, or not being able to afford them at all.
Rent also plays a role in this issue, as venues face rising interest rates and a new generation of attendees who spend less money at shows. The closure of Melbourne’s beloved live music venue, the Tote, exemplifies how real estate and financial pressures are intertwined with the arts. The Tote was priced for development, leading to its high price tag and adding to the challenges faced by artists and cultural institutions.
When our pockets are empty of art, the cultural climate suffers. Live events become exclusive to the upper middle class, and younger Australians miss out on experiencing and participating in the arts. This leads to a decrease in the frequency, affordability, and accessibility of art in Australia. Consuming art regularly is essential for creating good art and fostering creativity, as it inspires and influences artists. The arts thrive when there is a vibrant community of creators and consumers who push boundaries and support each other.
Art is meant to be an integral part of our lives, seamlessly woven into our daily experiences. It should not be a luxury or an occasional indulgence. When art becomes prohibitively expensive, it loses its power to reflect and shape our lives. Without art, we lack a cultural document that captures our experiences, aspirations, and passions. Art opens up possibilities, communicates messages, and entertains. When it becomes inaccessible, a significant portion of the population suffers, leading to a sense of hunger and loss.
In conclusion, the rising costs of live events and the squeeze on affordable culture in Australia have profound effects on society. It hinders the creation of art, deprives people of cultural experiences, and diminishes the transformative power of the arts. It is important to address these issues and find solutions to ensure that art remains accessible and affordable for all.
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