TikTok’s latest viral sensation isn’t your typical dance routine or lip-sync performance. It’s a trend that’s leaving people puzzled, yet captivated. The content creator behind this viral sensation, PinkyDoll, has a unique style of performance that involves nonsensical phrases like “Ice cream so good. Gang gang. Yes yes yes,” accompanied by robotic body movements. This trend is known as NPC content, which combines elements of ASMR and has gained popularity on TikTok, earning top creators like PinkyDoll and Cherry Crush thousands of dollars per day.
So, what exactly is an NPC video? The term originates from the roleplaying game “Dungeons and Dragons” and refers to characters controlled by the game master. In the video game community, NPCs are characters with pre-programmed dialogue and actions, like the pedestrians in “Grand Theft Auto.”
But how do NPC streamers make money? During TikTok livestreams, users can send virtual gifts to their favorite content creators in the form of online “stickers.” These stickers are purchased using TikTok coins, which can be bought with real-world money. NPC creators receive 50% of the value of the stickers they receive during a livestream, which can be converted into “digital diamonds.” Once a creator has accumulated $100 worth of diamonds, they can cash out for real money.
Top creators in the NPC category can make thousands of dollars per day. PinkyDoll, for example, earns between $2,000 and $3,000 per stream, and up to $7,000 a day from her videos. The appeal of NPC videos lies in their fast pace and the ability for viewers to control the on-camera reactions of the performers in real time. Some viewers also enjoy the ASMR elements incorporated into these videos, which can create a tingling sensation in the body.
While some speculate that there may be a sexual element to NPC content due to the control viewers have over performers’ movements and words, creators like Cherry Crush deny these claims. They see their content as purely entertaining and funny.
In summary, NPC content on TikTok is a unique and growing trend that combines elements of ASMR and allows viewers to interact with content creators by sending virtual gifts. With the potential to earn thousands of dollars per day, it’s no wonder why this trend is gaining popularity.
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