- Tay BeepBoop, a prominent TikTok creator known for her DIY and design content, recently accused another creator, Kaarin Joy, of copying several of her projects.
- Tay faced immediate backlash from commenters, who flooded her page with negative comments, and even lost a business partner due to the controversy.
- After realizing her behavior was inappropriate, Tay issued a sincere apology, acknowledging that she had learned a valuable lesson from the experience.
An ongoing feud within TikTok’s DIY community has erupted after Taylor BeepBoop, a notable creator celebrated for her imaginative and vibrant designs, accused fellow creator Kaarin Joy of repeatedly copying her aesthetic concepts.
This disagreement has resulted in vehement backlash towards Tay, who boasts 1.9 million followers, despite Kaarin’s (with 2 million followers) acknowledgement of drawing deep inspiration from Tay’s work. Commenters argued that the main objective of DIY creators is to inspire viewers to replicate their projects.
Tay also suffered a significant blow to her business as she lost a partnership with a stick-and-peel wallpaper line following this controversy. Subsequently, she issued an official apology, recognizing her own behavior as “wild and inappropriate.”
Neither Tay nor Kaarin responded to Insider’s request for comment.
Now, let’s delve into what transpired and how a single TikTok video led to a cascade of negative consequences.
Tay’s initial accusations revolved around her mossy mirror and squiggly wall art, among other design elements
The conflict began when Tay publicly called out Kaarin in a now-deleted video that has been reposted by other users.
“I’m about to be so petty, something I’ve never done before,” Tay stated in an on-screen caption, alleging that Kaarin had been plagiarizing her work for years, even after being asked to stop two months prior.
Tay provided several examples as evidence, including a “mossy mirror,” a wall with a green squiggly line accentuated by art, an orange couch, and a “very abnormal” blue and green color scheme on kitchen appliances, all of which she claimed were copied by Kaarin.
However, viewers disagreed with Tay’s allegations, leading to swift backlash. Commenters on the reposted videos criticized Tay for asserting ownership over ideas they considered commonplace.
“So, an influencer is upset that they… *checks notes* influenced someone,” one commenter sarcastically wrote.
The backlash intensified as commenters flooded Tay’s videos, leading to significant repercussions for her
Furious viewers inundated Tay’s videos with congratulatory messages for Kaarin reaching 2 million followers, slightly surpassing Tay’s own follower count of 1.9 million. They also criticized Tay’s claims of copying.
In a now-deleted statement posted on Wednesday, Tay explained that she removed her original video because she should have addressed the situation privately, as it does not align with the direction she wants her channel to take.
Nevertheless, she reiterated her commitment to giving credit to designers and creators and had hoped that would have been the case when she first raised the issue.
However, her explanation did little to quell the backlash. On Saturday, her partnership with Otto Studio, a brand that sells her stick-and-peel wallpaper line, came to an abrupt end. In a statement posted on Instagram and TikTok, Otto Studio announced that Tay’s products would no longer be available for purchase due to her now-deleted video, which contradicted their values and the ethos of the DIY community.
Despite Insider’s request for comment, Otto Studio did not respond.
On the same day, Tay issued a formal apology, acknowledging her behavior as “wild and inappropriate.” She expressed her belief in inclusivity and stated that she had personally apologized to Kaarin as well. She admitted that she initially failed to fully comprehend her wrongdoing but now appreciates the criticism, characterizing the entire ordeal as a “massive learning moment.” Tay also commended Kaarin for her grace and kindness during their private conversation.
Kaarin recognized the similarities in their styles but felt saddened by the public call-out
Prior to Tay’s apology, Kaarin publicly addressed the controversy on Tuesday, revealing that she received numerous mean and hateful comments and messages when the allegations first surfaced. She was unable to assess the allegations herself as Tay had blocked her.
She expressed her disappointment, as she had admired Tay and felt encouraged by her to express herself. She acknowledged their significantly overlapping styles and confirmed that Tay had previously requested her not to replicate any of her DIY projects, to which she had agreed at the time.
However, the public call-out came as a surprise to Kaarin, who firmly believed that publicly shaming someone for being inspired without their knowledge is unjust. She emphasized that her intent was not to copy or plagiarize Tay’s work.
Kaarin has yet to respond publicly to Tay’s apology but celebrated reaching 2 million followers on Sunday. She has also garnered widespread support from viewers who have taken her side in the feud.
“Inspiration is a significant aspect of art,” a commenter wrote beneath Kaarin’s video. “All artists draw inspiration from somewhere, something, or someone.” Another added, “This situation breaks my heart for you. Stay strong.”
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