Gen Z and Millennials are embracing cottage cheese, much to the surprise of older generations. The Wall Street Journal reports that these younger demographics have been adding cottage cheese to their grocery carts, thanks in part to the influence of social media platforms like TikTok. In fact, the #cottagecheese hashtag on TikTok has received millions of views, indicating a growing trend.
This renewed interest in cottage cheese has caught the attention of the dairy industry. Cabot Creamery, for instance, has witnessed a surge in popularity for cottage cheese. Recipes featuring cottage cheese on TikTok further demonstrate its appeal. One such recipe, the “cottage cheese and mustard diet,” received viral interest. Nutritionist Mary Sabat explains that cottage cheese is a good source of protein and calcium and can be a healthy addition to one’s diet, depending on the overall meal composition and individual dietary needs.
Beyond the quirky recipes, cottage cheese offers numerous health benefits. Eat This explains that it is high in protein and low in fat, while also containing important vitamins and nutrients such as B12 and riboflavin. Additionally, it contains casein and whey proteins, which have long been favored by bodybuilders and professional athletes.
MarketWatch predicts that the popularity of cottage cheese will continue to rise in the coming years. US cottage cheese sales have already increased by 15.9% between May 2022 and May 2023, with some companies experiencing remarkable market growth. This growing adoption and overall popularity serve as validation for those who have long touted the benefits of cottage cheese as a low-calorie staple.
In conclusion, the younger generation’s embrace of cottage cheese represents a shift in food preferences fueled by trends on platforms like TikTok. Cottage cheese’s nutritional value and versatility in recipes have contributed to its newfound popularity, leading to significant market growth.
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