Spaniards rejoiced in their country’s historic Women’s World Cup victory with dance parties in the streets, displaying their exuberant joy. However, amidst the national celebration, a kiss between the president of Spain’s soccer federation, Luis Rubiales, and forward Jennifer Hermoso during the medals ceremony became a topic of discussion on social media. This unexpected kiss served as a stark reminder of the sexism scandals that have plagued Spanish women’s soccer.
After defeating England 1-0 and lining up on stage in Sydney, Australia, to receive their medals and lift the World Cup trophy, Mr. Rubiales enthusiastically kissed Ms. Hermoso on the cheeks and then on the lips, as captured in a video of the encounter. Spain’s Queen Letizia was also present during this moment.
Later, in another video, Ms. Hermoso can be seen expressing her displeasure, stating, “Hey, but I didn’t like that!” The video of this unwanted kiss quickly spread on social media, causing confusion among many Spaniards and leading others to denounce it as highly inappropriate behavior. Some even called for Mr. Rubiales’ resignation.
This kissing incident brought back memories of the mistreatment that Spain’s female soccer players have endured. For many years, the women’s national team had a coach who notoriously dismissed the players as “chavalitas,” or immature girls. His dismissal in 2015 came after players protested against his behavior. Present members of the women’s national team have also complained about disrespect from male soccer executives and the lack of elite equipment and treatment given to them compared to the men’s teams. They have highlighted inadequate facilities and an oppressive workplace environment fostered by coach Jorge Vilda, whose staff monitored their every move.
Last fall, many players revolted against the coach and the federation, accusing them of mistreatment and withdrawing from consideration for the national team. Ms. Hermoso was perceived as having tacitly supported this rebellion.
Despite these controversies, Spain emerged victorious in this year’s World Cup. However, the unexpected kiss added another layer of complexity to their triumph.
In a live video shared on social media, Ms. Hermoso is seen celebrating with her teammates in the locker room after the final, smiling even as she expresses her lack of desire for the kiss. However, in another video, Mr. Rubiales is heard telling the players that they will be rewarded with a trip to Ibiza to celebrate his “wedding” to Ms. Hermoso, likely referencing the kiss. It should be noted that there is no evidence suggesting a romantic relationship between Mr. Rubiales and Ms. Hermoso.
Nadia Tronchoni, an editor at El País, described Sunday’s victory as “more than a title” for Spanish women. She emphasized that the victory signaled the defeat of machismo after a long struggle for recognition by female players. However, Rubiales’ kiss serves as a reminder that there is still a long road ahead.
In conclusion, the Women’s World Cup victory brought immense joy to Spain, but the controversial kiss sparked a discussion about gender equality and sexism in Spanish women’s soccer. The incident highlighted the ongoing challenges faced by female players and the need for continued progress in addressing these issues.
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