Tired of receiving work emails on a Sunday afternoon? Well, according to Axios HQ, a communications software company, Sunday afternoons might actually be the best time for bosses to send emails. In a study analyzing nearly 9 million company emails, it was found that emails sent between 3pm and 6pm on Sundays had a 94% chance of being opened. This is significantly higher than the typical range of 50% to 76% for the rest of the week. Business Insider also noted that emails sent between 6pm and 9pm on Sundays had a strong open rate of 86%. The logic behind this finding is simple: on Sundays, there is less competition for attention in the recipients’ inboxes. However, it is important for bosses to consider the impact on employee morale before bombarding them with work emails on their day off.
Dr. Matthew Davis of Leeds University Business School warns against sending work emails on weekends without caution, as it may contribute to a sense of burden for some employees. Currently, weekend emails only account for 2% of work emails sent for the week, indicating that employers are aware of the potential negative impact. However, with the high open rates observed during Sunday afternoons, this percentage may start to increase. Davis refers to this trend as the “techno invasion” of our lives, highlighting how technology is encroaching into our personal time. It’s important for employers to strike a balance between efficient communication and respecting employees’ personal time.
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