Chemena Kamali named as Chloe’s new creative director
French luxury brand Chloe announced on Monday the appointment of Chemena Kamali as its new creative director, adding to the recent reshuffling among major fashion houses.
Born in Germany in 1981, Kamali previously served as the women’s design director at Saint Laurent and had previously worked for Chloe earlier in her career.
She takes over from Gabriela Hearst, who recently showcased her final collection for the brand at Paris Fashion Week after a three-year tenure.
“I have always had a deep connection with Chloe since the day I walked through its doors more than 20 years ago. This return is both natural and very personal,” said Kamali in a statement from Chloe’s parent company, Richemont Group, based in Switzerland.
The fashion industry has witnessed significant changes in recent months.
While Louis Vuitton opted for a high-profile celebrity approach by appointing musician Pharrell Williams as its top executive, most brands are favoring skilled and experienced individuals with a lower profile.
Just last week, Alexander McQueen named Sean McGirr, a relatively unknown newcomer, as only the third creative director in the brand’s 30-year history.
Over the summer, Gucci replaced its star designer Alessandro Michele with the more understated Sabato de Sarno.
Kamali is set to present her first pre-collection for Chloe in Paris in January 2024, followed by her autumn-winter 2024 collection at Paris Fashion Week the following month.
Riccardo Bellini, CEO of Chloe, stated, “Chemena’s vision, inspired by her unwavering bond with Chloe, will showcase the unique DNA of the brand.”
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© Agence France-Presse
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