Chipotle responds to Travis Kelce mania with a side of no autocorrect
Chipotle paid homage to the Kansas City Chiefs tight end and his old tweets with a change to one of its locations.
The 4151 Sterling Ave., Suite B, Kansas City, MO 64133 location now reads “Chipolte” instead of Chipotle.
The intentional spelling error is a nod to a tweet by Kelce that users on X began to recirculate last week.
Kelce tweeted back in April 2011 about needing some #chipolte, which received a resurgence of attention and now has nearly 4K likes and over a thousand shares.
A search of his past tweets shows he called the chain “Chipolte” nearly 15 times from 2009 to 2011.
Erin Wolford, Vice President of External Communications at Chipotle Mexican Grill, Inc., confirmed the change was official in an email statement.
The response was one of the top performing posts on the platform this year, so the decision was made to keep the momentum going by renaming a local Kansas City restaurant as a nod to ‘the guy on the Chiefs’ prior to the Nov. 21 game.
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