Celebrities are cashing in on personalized video messages through the app Cameo, providing a unique and engaging experience for die-hard fans. Created in 2021 by parent company Baron App Inc, Cameo quickly gained popularity during the lockdown when many celebrities faced temporary unemployment due to restrictions. The platform saw a 77% increase in sign-ups from actors, athletes, musicians, and comedians looking to connect with their fan base.
Not limited to birthday shout-outs, Cameo has become a platform for various messages, including breakups and job resignations delivered by famous personalities. Even celebrities like Brian Baumgartner from The Office and Carole Baskin from Tiger King have embraced this side hustle, earning substantial amounts of money from their Cameo videos.
In the UK, celebrities such as Brian Cox, Tom Felton, Marcus Brigstocke, Lennox Lewis, Vulcan, Emma Rigby, Archie Manners, Arabella S. Ruby, and Elroy Spoonface Powell are offering personalized messages through Cameo. Brian Cox, known for his roles in box office hits like X-Men and Troy, references his character Logan Roy from Succession in his promotional video. Tom Felton, famous for his portrayal of Draco Malfoy in the Harry Potter films, engages with his Potterhead fans through Cameo. Marcus Brigstocke, a well-known figure on the UK comedy circuit and Love Actually actor, is also available for personalized videos. Famous boxer Lennox Lewis provides advice and encouragement for upcoming fights, while ex-Gladiator Vulcan offers his services for a variety of occasions. Emma Rigby, known for her roles in Hollyoaks and Prisoners’ Wives, delivers videos for a price, as does Archie Manners, a magician and presenter known for his counter-protest group. Arabella S. Ruby, a British actress with a military background, and Elroy Spoonface Powell, who has appeared on EastEnders and Star Wars Episode VII, complete the lineup of UK celebrities on Cameo.
From Hollywood stars to sports icons, Cameo provides a platform for fans to connect with their favorite celebrities and receive personalized video messages, making every occasion special.
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