Cadbury unveils plans for potential changes to UK Roses

Cadbury has delighted British fans of Roses by announcing that there will be no changes to the flavors in the UK, despite the recent shake-up of flavors in Australia. Australian fans were left distressed when Cadbury decided to axe the Peppermint Crème Crunch, Hazelnut Crème Crisp, White Raspberry, and Dark Mocha Nougat flavors from their Roses boxes. However, they have introduced four exciting new flavors – Orange Crème, Strawberry Crème, Peppermint Crème, and Passionfruit Delight. UK fans can breathe a sigh of relief, as Cadbury has confirmed that their boxes will remain the same.

The unchanged flavors in the UK include Hazel Whirl, Golden Barrel, Hazel in Caramel, Strawberry Dream, Caramel, Country Fudge, Signature Truffle, Cadbury Dairy Milk Chunk, and Tangy Orange Creme. While four popular varieties have been removed from the Australian lineup, three iconic chocolate flavors are making a comeback in the Roses boxes. Cadbury made this change after listening to customer feedback and opting to replace the “hard” varieties with “soft center” chocolates.

Passionfruit Delight is the exciting new addition to the Roses lineup, featuring a soft passionfruit flavored center covered in Cadbury Old Gold dark chocolate. The flavors in the new Cadbury Roses lineup in the UK include Classic Milk, Hazelnut Swirl, Vanilla Nougat, Classic Caramel, Caramel Deluxe, Turkish Delight, Orange Crème, Strawberry Crème, Peppermint Crème, and Passionfruit Delight. Unfortunately, the flavors that were axed in Australia are Peppermint Crème Crunch, Hazelnut Crème Crisp, White Raspberry, and Dark Mocha Nougat.

Australian chocolate lovers have been buzzing with excitement over the new Roses boxes, which will hit stores in mid-July. Some fans are eager to try the new flavors, while others are thrilled that the cream centers have triumphed over the removed varieties. The announcement of the new Roses boxes came on World Chocolate Day, adding to the excitement.

Cadbury’s Senior Marketing Manager – Gifting and Seasonal, Kathy De Lullo, expressed her excitement about launching the new Cadbury Roses box. She acknowledged the timelessness of the classic Roses and the nostalgic connection that people have with gifting these treats. She highlighted the specialness of honoring the iconic soft centers that are loved by Roses fans and introducing a new flavor experience with Passionfruit Delight.

In summary, Cadbury has given reassurance to British fans of Roses that there will be no changes to the flavors in the UK, while introducing four exciting new flavors in the Australian lineup. The response from Australian fans has been positive, with many expressing their excitement and anticipation for the new Roses boxes. Cadbury is delighted to honor the classic soft centers and introduce the delectable addition of Passionfruit Delight to the beloved Roses range.

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