How severely is Bud Light currently suffering from its disastrous decision to partner with transgender extremist Dylan Mulvaney?
The brand is actually having to give away beer as a desperate attempt to salvage 4th of July sales, offering a $15 rebate on purchases up to $15.
This comes after months of declining sales, causing the brew to lose its long-held position as the number one beer in the US and resulting in a significant decrease in market value for parent company Anheuser-Busch. The backlash on social media and boycotts by high-profile figures further added to the damage.
All of this can be attributed to a marketing decision made by a politically correct Ivy League graduate, who injected leftist politics into the image of a popular, nonpartisan domestic beer that was previously associated with universally enjoyable experiences.
It may seem surprising that a brand as established as Bud Light, once favored by countless American fathers at barbecues, could be so greatly affected by one ill-advised advertisement. However, this perfect storm caused by a seemingly insignificant event proves that people have a strong aversion to having woke ideology forced upon them.
Furthermore, this illustrates that even the famously tolerant culture of average Americans can be mobilized into sustained and serious activism when progressive elites attempt to impose their views on them.
Surprisingly, Bud Light has not learned its lesson.
The brand recently sponsored Toronto Pride, which included events featuring naked adults in the presence of children and families.
It is astounding that even when the company is being harmed by woke ideology, the management cannot resist virtue-signaling at the expense of a beloved beer name.
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