The acquisition of Tuffnells by gig economy rival Shift has resulted in the loss of over 2,000 jobs. Tuffnells, once a prominent delivery company with a rich history dating back to 1914, had been struggling with increasing costs and fierce market competition. Shift, founded by entrepreneur Jacob Corlett in 2017, operates a more efficient delivery system by integrating orders into existing van routes. The company’s management team consists of experienced professionals from tech-heavy companies like Deliveroo and Trainline. As part of the deal, Shift has purchased the Tuffnells brand and intellectual property, securing its future. Talks are still ongoing for selling Tuffnells’ leases. Shift’s acquisition aims to expand their logistics coverage and revolutionize the industry with advanced AI-driven routing decisions and efficient driver management. They are also exploring opportunities to reopen some depots and provide re-employment for affected individuals.
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