In a groundbreaking move, League One Bristol Rovers is set to unveil a kit featuring readable Braille, making it the first of its kind in the world. The team will debut the new colors in their season opener against Portsmouth on Saturday. The design incorporates the message “Football brings us all together” in Braille, catering to the visually impaired community.
The Braille message is not only integrated into the overall pattern of the shirt but also displayed prominently on the front bottom corner. This innovative away kit is Rovers’ way of promoting inclusivity for all fan groups within football, ensuring that everyone feels represented and included.
To further highlight the importance of inclusivity, the club has enlisted the support of former Rovers player and manager, Ian Holloway. Holloway features in a video promoting the “Football brings us all together” initiative and emphasizes the need for all fans, regardless of their abilities, to feel connected to the game.
Holloway shares his personal experience, revealing that three of his four children are profoundly deaf and rely on British Sign Language and lip reading to communicate. As a representative of the football community, he underscores the significance of unity, declaring, “Where you’re from doesn’t matter, who you are doesn’t matter, football brings us all together.”
Under the leadership of manager Joey Barton, Bristol Rovers will aim to improve on their 17th-place finish in League One last season. The team’s promotion in 2022 after a thrilling final day has ignited the club’s drive to achieve higher standings this year.
To celebrate the launch of the new kit, Rovers have made available a limited edition of 250 shirts, priced at £53 for adults and £42 for children. The initiative not only showcases the club’s commitment to inclusivity but also provides fans with an opportunity to show their support for the cause.
In summary, Bristol Rovers’ introduction of a Braille kit sets a remarkable precedent in the world of football. By incorporating readable Braille, the club aims to foster inclusivity and ensure that all fans, regardless of visual impairments, feel valued and included in the game. With the support of Ian Holloway and a limited edition shirt release, Rovers is poised to make a significant statement while striving for success on the field.
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