At a London rally in support of striking TV and film actors and writers, Brian Cox, known for his role in “Succession,” spoke out about the need for protections regarding the use of artificial intelligence (AI). Cox expressed concern about the potential consequences of an “artificial intelligence Brian Cox” and the alarming prospect of an AI version of himself performing animal impersonations, something he has never done before.
Cox emphasized that this issue affects everyone, urging fellow actors to fight against the unacceptable position of AI companies claiming ownership and control over their images. He shared an anecdote about a fellow actor who was explicitly told that his image could be used however the company pleased. Cox stressed the importance of challenging this aspect of AI, as it poses a threat to the industry.
The solidarity rally, organized by the Equity union representing U.K.-based actors, aimed to support their U.S. counterparts in SAG-AFTRA and WGA strikes. The lack of regulation surrounding AI usage has been a significant concern in both strikes, as actors fear the reproduction of their likenesses without their consent, which could jeopardize their livelihoods.
Since May 2, over 11,500 film and TV writers in the Writers Guild of America East and West have been on strike, and last Friday, 160,000 actors represented by SAG-AFTRA joined the strike. This united action has effectively halted the entertainment industry until fair agreements are reached with studio executives.
Participants in the strikes have been highlighting the vast income disparity between entertainment industry workers and the profit-making studio executives. Writers and actors receive residuals for their work, which can help sustain them between jobs. However, despite the success of streaming platforms, some writers and actors have reported receiving meager residual payments.
During the rally, actor and writer Rob Delaney, serving as the emcee, criticized Hollywood executives for denying writers and actors their fair share. He likened CEOs to “silly little toddlers,” referring to their contradictory statements about earnings and the denial of their modest requests for fair compensation.
In conclusion, the rally served as a powerful display of solidarity among actors and writers, advocating for fair treatment, the protection of their rights in the face of AI technology, and addressing the income disparities within the entertainment industry.
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