The New Apple iPhone 15 Pro: Now with a USB-C Charger
September 12, 2023
Apple Park, Cupertino, California
By Nic Coury / AFP
Cupertino, United States — Apple captivated audiences yesterday with the grand unveiling of its latest iPhone lineup. The highlight of the event was the introduction of the highly anticipated iPhone 15 Pro, featuring a cutting-edge USB-C charger, which has been introduced in response to the European Union’s mandate for universal chargers by 2024.
For years, Apple has championed its proprietary Lightning charger, touting its superior security features compared to USB-C chargers. However, with the European Union pushing for standardization to reduce waste and streamline compatibility, Apple has bowed to the pressure.
“USB-C has become a universally accepted standard. So we’re bringing USB-C to iPhone 15,” said Kaiann Drance, Apple’s Vice President of iPhone Marketing, during the launch event.
The European Union Commissioner, Thierry Breton, hailed Apple’s decision to adopt universal chargers as “common sense.” However, he emphasized that the European market remains open, but only on their conditions.
Apple’s decision to update its iPhone line comes at a crucial time as the tech giant grapples with declining sales. Frequent price hikes have deterred consumers from upgrading to the latest models. Additionally, Apple has faced diplomatic challenges due to tensions between the United States and China, with reports suggesting that Chinese authorities are banning the use of Apple devices by civil servants.
“Apple needed to deliver more than just minor updates to reinvigorate customer excitement,” commented analyst Avi Greengart. “And I think they’ve achieved that with a plethora of significant updates.”
Aside from camera and chip enhancements, Apple proudly announced improved repairability for the iPhone 15 series. The internal components have been simplified for easier repairs, and the new frame allows for seamless replacement of the back glass. This unexpected embrace of repairability comes after Apple publicly endorsed a California law that requires manufacturers to facilitate device repairs.
In a surprising twist, Apple also revealed that the price of the iPhone 15 Pro will remain at $999, defying expectations of a significant increase. Meanwhile, the iPhone 15 Pro Max will start at $1,199, a $100 price bump from its predecessor.
Alongside the new iPhones, Apple unveiled the latest models of the Apple Watch, featuring a new intuitive tap gesture that enables users to initiate and end calls or access key functions with a simple tap of their index finger and thumb.
Despite initial concerns about replacing the Lightning charger with USB-C, experts believe it will have minimal impact on sales, given the widespread adoption of USB-C across other devices in the market. While Apple shares initially dipped after the announcement, the company remains confident in its gains in the Chinese smartphone market, despite recent restrictions imposed by the Chinese government.
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